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Dear Presidents and Delegates,

It is my pleasure to share with you some important information about Gum Health Day 2023 on May 12: the slogan, tone of voice, communication materials and a timeline with the key dates that you can expect to receive emails and information from us.

Apart from creating awareness about Gum Health Day and the EFP to patients, stakeholders, and EFP members, our goal this year is also to promote gum health as a lifestyle and as a vital component of wellbeing among millennials.

Thank you very much for your support and for joining Gum Health Day! It will be a pleasure to work with all of you on this campaign, and we`ll get in touch very soon!

Best regards,


Spyros Vassilopoulos
Gum Health Day 2023 coordinator

 

Healthy gums look good on you! Protect them! 

The slogan this year has a positive tone of voice and matches our brand values: Healthy gums look good on you! Protect them! Moreover, it states that healthy gums are part of our wellbeing and beauty, and it converges with our aim to prevent gum disease.
 

Educational and promotional videos 

We will have some promotional videos for Reels and TikTok, and an education video in English. You`ll be able to add an appropriate slogan translated into your language and add your National Society logo. The plan is to share with you this video by January 2023 for checking.
 
Campaign builder

As you know, we created the Campaign Builder last year, a platform on which anyone can personalise posts for social media. This year, we`ll repeat this successful initiative, but we`ll need your help to translate the slogans.

Here, you will find the 10 messages in English, and we kindly ask you to add the translation to your local language on the corresponding column by November 15th.

GHD23 is also Responsible Periodontology!

The new “Responsible Periodontology” logo expresses the EFP’s commitment to the dental community that all its activities — from promoting disease prevention and healthy lifestyles to its events, educational programmes, and campaigns — will be carried out ethically, with respect, and ensuring that all voices count.

This new logo will also be used in our communication materials related to Gum Health Day 2023. We encourage your national society to use the logo in its Gum Health Day 2023 activities and in all initiatives developed locally, as a way to engage our perio community and to link prevention with sustainability.
 
Communication materials

Apart from the regular communication materials created for the previous campaign, we will have some new features for GHD2023. These will include a social media challenge, which will start in February 2023, posts in collaboration with partners, a social media wall within the website (like in EuroPerio10) and a live session on YouTube for the National Societies and members. We will share the details and the scheduled dates for these initiatives with you by January 2023.
Check your logo

If your National Society has changed its logo, please send the files in vectorial format to santi@efp.org, so we can update to our tool.
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