View this email in your browser The Power of Storytelling   In E.B. White’s classic children’s novel Charlotte’s Web, Charlotte saves Wilbur’s life by cleverly weaving a story about him into her web. Stories are powerful and an ideal way to engage an audience — because humans use stories to make sense of the world. In marketing communications, you can create a story map for your customers to follow. Start with your customer, the story’s hero, facing a challenge. By providing an essential product or service at just the right time, you serve as a guide to help the customer overcome their problem and find success. When a customer’s journey (and story) end on a happy note, you reap the rewards. Case studies can use the same storytelling map and techniques to highlight positive results derived from successful products and services. Keep reading to learn 10 ways to use storytelling elements to ensure your case studies are crisp, concise, and compelling. This blog kicks off a Cobalt-60 blog series on how to use narrative-focused marketing communications, from white papers to ads to social media, to gain a competitive advantage. READ MORE Did You Know? The case study, or case history — an in-depth examination of a particular case in a real-world context — was originally used in clinical medicine and psychology as a descriptive research approach. The case study method is believed to have been introduced by Frederic Le Play as early as 1829. In marketing, case studies are commonly used as social proof to persuade potential customers that a process, product, or service can solve a problem. For Deep Divers Cobalt-60 Blog 10 Corporate Communications Best Practices for Science-based Companies Science-focused companies have unique communications challenges. This blog examines 10 corporate communications best practices for science-based companies to help them connect and engage with scientist and non-scientist audiences.   READ MORE Cobalt-60 Blog The Rise of FoodTech: Feed Your Curiosity The growing FoodTech industry has an abundance of fascinating stories. This blog explores the many ways that technology is stirring up changes to our food systems and the communications challenges FoodTech businesses face as they seek to grow and flourish.   READ MORE Cobalt-60 Blog Storytelling and Social Media Searching for a more engaging social media strategy? This blog outlines eight techniques from storytelling that can be used to make your social media presence more inviting and accessible.    READ MORE Uncommon Blue A spiderweb-inspired fractal design is used for hemispherical 3D photodetection to replicate the vision system of arthropods. Learn More Download full image here Credit: Sena Huh 540.689.0288 BOLT FOR A BUDDY We work hard every month to make Bolt from the Blue an entertaining, informative publication. If you enjoy receiving our newsletter and know someone who might find value in our content, would you please forward this issue to them? They can read past issues and subscribe on our website. FORWARD TO A FRIEND LET’S KEEP IN TOUCH F O L L O W on F A C E B O O K F O L L O W on L I N K E D I N F O L L O W on I N S T A G R A M Copyright © 2022 Cobalt Communications, All rights reserved. Want to change how you receive these emails? You can update your preferences or unsubscribe from this list.