This social behemoth offers more than just dances and laughs-- it also provides you the opportunity to advertise. However, there are some crucial Dos and Don'ts that advertisers must follow if they want to soar above their competition. We've got the advice you need!

It's almost 2023, and we've just hit Q4-- time's moving fast. However, the advertising industry is moving even faster. Let's take a look at how advertising has been doing since the decline of COVID-19!

Focus on these Fundamental Four Factors, or You May Face Failure

Advertisers and marketers have become so hyper-focused on Big Data and algorithms that it seems as though we have lost sight of what truly drives the success of messaging and ads. Let's take a breather and go back to the very basics--after all, they have proven to be successful time and time again.

Last month, The Ward Group welcomed AwesomeMath as the newest brand we have the honor of stewarding. We could not be more excited to work with them! Let’s learn about our new addition (pun intended)!

AwesomeMath, at its core, offers programs that provide enriching experience in mathematics, physics and chemistry for gifted middle and high school students from around the world. AwesomeMath is devoted to aiding the development of intellectually curious learners through the implementation of their summer programs, year-round academy, online journal and published books. Founded in 2014 by Dr. Titu Andreescu, former coach of the US International Mathematical Olympiad, AwesomeMath aims to foster a community that values creativity, passionate problem-solving and lifetime learning.

Now, let’s hear from our new friends at AwesomeMath…

How did you first hear about The Ward Group?

We were referred to The Ward Group by a marketing professional who is also a friend.

What were the key factors in your decision to partner with The Ward Group?

Your years of experience (especially as it relates to paid advertising), professionalism, the positive experience our friend had working with you, your commitment to managing our advertising spend as if it was your own.

What has been the most surprising or unexpected aspect of your partnership thus far?

How organized your team is, meeting deadlines on time, eager to understand our unique business from the start, and how knowledgeable they are with structuring paid advertising campaigns to help us reach our very niche market.

What are you most excited about achieving through your partnership?

Reaching our growth goals and finding new customers that don't know we exist.

At The Ward Group, we are very pleased to be working with this unique brand that is making a big mark on young learners. We’re so excited to embark on this journey with you, AwesomeMath!