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Hi Norm's Friend!
I read a LOT of newsletters, not just for my job, but I have a lot of interests (politics, pop culture, local news, pet stuff) and over the past week three different emails have popped into my inbox with proof that the newsletter is still alive and well. This month, here's 3 Emails That Blew My Mind...
When I read this headline I knew I had to talk about it. Your list might be the key to fame and fortune! Okay, maybe not, BUT your list is more than just a list of people you talk AT each month. It's your community that you nurture and engage with, so when you need to phone a friend for that cameo in your biopic, you have a short list ready to go.
2. Spread Out the Content
I read Wake Up to Politics every morning, it's a great newsletter. A couple weeks ago Gabe shared this comment from a colleague that I loved. Your newsletter isn't about sharing everything all at once, it's building a relationship that you continue to expand on over time.
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3. You HAVE TO follow proper email marketing etiquette.
My mind was blown away this week when I read about Ye's intended purchase of Parler (and I know, that's a super weird sentence on its own) in Reliable Sources:
Following the announcement of Ye's intent to purchase the platform, its leadership, which has struggled with security and user privacy, sent an email to its most prominent users, heralding the deal. But the execs who sent the email forgot to list the recipients as BCCs, exposing the private email addresses of many prominent right-wing figures, including Ivanka Trump, Dan Scavino, Rep. Elise Stefanik, and others.
I don't think I need to tell you why all of this is so very very wrong, but please make sure you use proper email etiquette. You're required to have an unsubscribe option, always double check if you have to use the BCC line on an email, and don't dox people.
What crazy examples of email marketing have you seen lately? What crazy real world examples of your industry have you noticed lately?
Cheers!
Elizabeth, Norm & Cliff!
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