This week, I want to show you a different way to look at the wrapped accordion—FLIPPED! Yes, that's right. We're going to look at it in both directions and completely change the user experience.
Here’s what’s great about this idea:
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It’s a machinable format that can act like a brochure, or like a booklet with one simple flip — and it doesn’t affect the production cost or difficulty at all.
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You can get a “booklet-style” brochure without the binding, just by looking at this classic format a little differently.
I hope this week's great idea makes you look at all of your "go-to" folds a little differently. Thanks for watching and subscribing.
I’ll see you next week.
Best,
Trish
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