What's happened?
Mercedes has announced partnerships with Apple Music and Universal Music Group.
Why does it matter?
The move will bring Dolby Atmos to a range of Mercedes models for more immersive music.
What's my take?
Over the past decade, auto manufacturers have moved to increase the tech in our cars to make them more consumer-friendly and to try and keep pace with the smartphone revolution.
Audio has always been an easy target for such development, with high-end audio brands finding their way into a range of models, along with, more recently, streaming services, for instant access to all your tunes.
Adding Dolby Atmos - or Spatial Audio as Apple likes to call it - gives Mercedes another consumer hook. With lots of buzz around tracks mixed for a more immersive listening experience, the addition to your car makes a lot of sense, especially if you have an electric car.
Many top Mercedes models are already pretty quiet, but with the premium Burmester sound system, the silence of an EV, and support for Atmos, you have a great system for music listening.
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