An Elevated Burger – With U.S. Rice!
What is Canada’s most wanted menu in mid-2022?
Within the foodservice industry, burgers remain a staple on menus and the top entrée item, growing in relative popularity and absolute servings since the start of the pandemic. Thanks to their broad appeal in Canada, the trusty burger has provided foodservice operators an opportunity to utilize new techniques and flavour innovation in the creation of modern and elevated dishes.
 To create a fun and nutritious twist on the classic burger experience, USA Rice Canada partnered with award-winning chef Keith Pears, the Executive Chef at W Toronto (a new luxury hotel), to adapt the classic dish. His personal creation, titled “Spicy Tuna Poke Rice Sandwich,” features perfectly crispy rice cakes in place of the traditional burger bun. Using rice cakes as the bun can make any burger gluten-free!
The partnership includes an Instagram Reel of his step-by-step process to create the recipe and a call-out to visit USA Rice’s website for the full recipe. The dish has since been shared on USA Rice’s website for consumers to reference when attempting to replicate at home. The dish garnered 226,800 organic impressions, 204,700 paid impressions, and over 550 engagements to date on social media, which includes positive sentiment from other Canadian chefs.
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Other partnerships with reputable chefs have since been established to create modern adaptations of classic meals, such as Chef Erica Karbelnik’s 
