Dear <<First Name>>, 

We’re embarking on our year end appeal, which is one of three primary fundraising campaigns that help sustain Willow House as the “go-to,” no-cost Chicagoland organization providing grief support services to children and their families. 

We’re reaching out today to ask if you’d be willing to create a video testimonial about your experience with Willow House?  As a Willow House volunteer we’d be grateful if you would share your history and endorsement of Willow House with others as part of our #GivingTuesday campaign on November 29th, and our overall year-end appeal campaign that will run through December 31st. 

The primary purpose of the video campaign is education and inspiration.  We want to educate others about our mission and the importance of our work, while also inspiring individuals to donate and get involved with Willow House. 
 

The deadline to receive content is Friday, November 11th.  Please send your video to krystynalong@willowhouse.org
 

We’re also hosting an on-site video session at Willow House on Monday, Oct. 24th from 2:30 -6 pm.  If you’d like to reserve a time for us to video your story, please register here https://bit.ly/yearecording

Otherwise, to participate, we’re requesting that you create a video on your smartphone discussing one or more of the following topics:

• Why is this organization important to you?
• Why you’ve come back to Willow House as a former family member?
• Why do you support Willow House without a personal experience with the mission?

• Do not exceed five minutes of content.  We’re happy to take it all and will edit longer content into smaller segments, as appropriate, to be featured throughout the year.

• Do have good lighting.

• Have someone take the video for you vs. a selfie.  Or if you have a tripod, utilize that to tape yourself. 

• Be sincere, not scripted. 

• If you want to provide a voice-over only, we can add visual content over the spoken content. Please reach out to krystynalong@willowhouse.org to book a session to create your video.

Thank you for your continued support of Willow House.  We’re excited to learn how this added marketing campaign will increase awareness of our organization and our year end appeal fundraising success.