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FROM THE PRESIDENT
Message From David Rogers
INDUSTRY NEWS
Aftermarket Matters: Video Is Powerful
Shop Success: Veenstra's
Yahoo: Recession News
Make a Decision to Break Free From Outdated Processes
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UPCOMING TRAINING, COACHING, CLASSES
Upcoming Technician and Service Advisor Training
Upcoming APM Class by Phone
MARKETING
Who Is Responsible For Car Count
IN THE NEWS / SOCIAL / QUOTABLE
David on LinkedIn
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Hello <<First Name>>
There’s a quote from Benjamin Franklin that is worth remembering in times like these: “If you fail to plan, you are planning to fail!”
There are plenty of warning signs flashing all around us. In fact, one of the articles included below is all about how the question isn’t about if a recession is coming, but about how severe it might be.
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But there is a chasm between knowing that a bad situation is coming and letting that bad situation harm your business, which is where that Ben Franklin quote really becomes important to remember.
As you dig into the articles below, you’ll find an amazing story of a shop that prepared for the worst and then survived it when the corporate headquarters across the street and hundreds of customers dried up overnight.
You’ll also find ways to expand your customer base with tools you already have at your disposal, resources for growing your car count whenever you need to, and guidance for overhauling your processes and breaking bad habits. Critical information during uncertain times!
May this week find you planning to succeed and executing that plan to perfection!
Warmly,
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David Rogers
President Shop4D®
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From Aftermarket Matters
Video is Powerful Communications Resource
Are you sharing videos with your inspections in Shop4D? YOU SHOULD BE! Read why here!
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A new study finds significant differences on how to best communicate with Millennials, Gen Xers and Baby Boomers.
Only one-fifth of consumers who had vehicles repaired in the past 12 months reported that repair outlets used videos to communicate with them in any way.
 Read the entire article here!
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“We are having customers every day telling us how professional Shop4D is with the inspection links, pictures, and videos!” - John Polonchak.
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Shop4D Exclusive
Veenstra’s Garage Grows in Leadership, Confidence, Sustainability
After nearly 100 years of being in business, Mike was not done growing.
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As he looks to the future and opening a third location, Mike is excited about the sustainable growth and profitability he has seen in the last four years. With previous systems, he says, growth and profitability were never consistent.
Mike is happy to see something he has not seen consistently before: retained earnings. “It’s nice to have money in the bank,” he says. As he looks ahead to retirement in the near future, he can plan for that season with greater confidence and success while handing the baton to his son to take over one day. Knowing that he will hand it off with Veenstra’s Garage thriving provides him with great peace of mind.
...Read Mike's entire story to learn what steps he took to achieve success, and how he finally has the ability to scale his operation!
 Read their entire story here in Shop Owner!
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from Yahoo Financial
Warning: U.S. 'would be lucky' to get a mild recession
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Investors should pray for a mild recession from the Fed's aggressive interest rate hikes, according to Harvard University professor of economics and author Ken Rogoff, because it could get much worse.
How will your shop respond in this economy?
Read the entire article here!
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Runaway inflation, tech shortages, and a recession have you feeling like things are completely out of control?
📕 Download this FREE guide
TAKE BACK CONTROL:
Learn How Top Shops Are Growing In This And ANY Economy!
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Motor Age Magazine feature
Make A Decision To Break Free From Outdated Processes
By David Rogers
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You deserve so much better. Your family deserves so much better.
The only way forward is to make your business work for you. You must set aside the old way of thinking and take control. Once you do, you’ll be able to get back to enjoying owning your own shop and being your own boss.
Read the entire article here!
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 Shop owners that make that decision to plan for their futures and invest in systems and processes to benefit every corner of their shop, reap the rewards.
If you would like to book a strategy session with one of our experts, we can help you evaluate your business goals and your unique situation to help you plan for 2023. Contact@Shop4D.com |
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UPCOMING COACHING, TRAINING, AND CLASSES
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UPCOMING TECHNICIAN & SERVICE ADVISOR TRAINING
How to make the most of Shop4D! Please check out the upcoming class schedule to plan to attend.
Our Shop4D training sessions are super fun because we give you lots of information to make your job easier. PLUS, we give away some fun Shop4D swag!
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Technician Tuesday
October 18 at 5 pm MT
November 1 at 4 pm MT
November 8 at 5 pm MT
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Service Advisor Wednesday
October 19 at 5 pm MT
October 26 at 5 pm MT *combo
November 2 at 4 pm MT
November 9 at 5 pm MT
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Tech & Advisor Combination Training Session
Open to all Owners, Service Advisors, and Technicians! Great night to learn both sides of the program, how the shop process works entirely, and how it benefits each member of your team!
Wednesday, October 26 at 5 pm MT
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We've had some great training classes recently, including the comprehensive, "A to Z" combination training nights for both technicians and the service advisor sides of the shop. These classes help your team to have a better understanding of how the systems and processes can make your job more efficient and productive!
Here are some comments shared during our most recent training sessions!
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"David, what your teaching is very powerful! I have a green tech at the shop who had 5.6 jobs done per RO last week. 9 cars and 54 hours billed. This tech never believed he could do that! He’s been growing by learning how he can better himself. He believes in his work and his future."
"It's the automotive Gospel to making more money"
"I’m thankful for your help! I know you personally and you invest in all of us in many ways we don’t really know or understand and I’m very grateful."
"I love this program! Its amazing. I see the benefits."
"Learned a lot tonight! look forward to talking to you tomorrow! Thanks for the info!"
"Thanks David and Chris! You guys are awesome!"
"Thanks for a great class. Have a great night guys"
"Thanks for your time, it really helps in day-to-day operations."
"We used that tonight! I told you we learn and apply what we learn in class!"
"Looking forward to next week!"
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These classes are Free for our Shop4D® family and RPM ToolKit® clients and only $49 to the public.
Upcoming Classes:
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 Where Did All My Good Customers Go?
Thursday, October 20, 2022
3 PM ET / 12 PM PT
Perhaps the most important thing to understand before you advertise is a nasty little word called attrition!
Attrition will kill your business even if you have a hundred-thousand dollar ad budget! All shops have it, but the key is knowing it inside-out so you can whip it!
And as an added bonus, we’ll tell you the story of our shop and how the attrition doubled overnight and exactly what we did to beat it and grow by another $1.5 million in sales in spite of it!
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Is The Pipeline To Your Shop Flowing?
Thursday, November 3, 2022
3 PM ET / 12 PM PT
There’s a pipeline like this in our shops. Instead of Prudhoe to Valdez, it runs from the street to the front counter to the tech to the advisement to sign-out to follow up and back again. When that pipeline is functioning correctly, it brings customers back to us time and again…and when it’s leaking, you can almost see your money spilling everywhere.
This class is designed to help you and your service writers, managers and shop foremans fix those leaks and expand the pipeline running through your shop. Until the pipeline is fixed, that massive spill might as well be your marketing and advertising budget…and getting that pipeline back up and running is one of the surest ways we know to making more money and doing it with less stress.
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Auto-Link Magazine feature
Who Is Responsible For Car Count
by David Rogers
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If you want to grab a bigger slice of the pie now and ensure you’re not fighting for crumbs this autumn, then the time to act is today... Here’s how to run and grow your shop the way that top operators do.
Read the entire article here!
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 David has written on the need for seasonal marketing plans to eliminate the deep valleys experienced by other shops – leading to a happier, more successful, less stressful shop, all year long. Read more on this subject here! |
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David recently shared his thoughts on HAVING A PLAN!
As Hurricane Ian approached, David related his experience with that of a shop owner. Read David's insightful parallels to help you be prepared for whatever happens in your shop!
Click the image below to read directly from David's LinkedIn page!
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Our mission is to help you skip the struggle and jump to the long-term, sustained success we have in our shop.
We're here for you.
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