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Rupt Weekly Newsletter

06 November 2022

Welcome to the first edition of Rupt Weekly in November. Apologies it’s coming in a day later than usual.

America’s largest bank JPMorgan Chase executed its first live trade on a public blockchain this week. The transaction wasn’t a crypto trade but it used the infrastructure developed by crypto firms: the Polygon blockchain and Aave, a major DeFi lending project.

Cheers to many more firsts! 🍻

Now the stories of the week!

IN THIS ISSUE

💎 Instagram is now an NFT marketplace
💎 Inside Music NFTs
💎
How big is the Metaverse going to be?

🤯 THE BIG IDEA

Instagram is now an NFT marketplace

The rule of thumb for launching new features at Meta is simple; if it’s working for another product copy it. Instagram reels is a clone of TikTok, and the Instagram stories feature was inspired by SnapChat.

And now…the success of open sea and other NFT trading platforms have inspired Instagram to enable in-app NFT trading.

Meta is planning a full-scale, end-to-end integration of Web3 infrastructure on Instagram to let users create and trade NFTs within the platform. The “total addressable market” for NFTs just got access to ~1.5 billion users.

How will it work?

Instagram will start with NFTs on the Polygon blockchain with integrations of MetaMask and Phantom wallets. The NFTs will be stored on Arweave, a decentralised data storage protocol.

Zoom out: In response to this news, Polygon's token ($MATIC) and Arweave’s token ($AR) are up 22% and 59% respectively since the news hit. A positive nod that to users these platforms have greater utility. This move by Meta also makes Twitter or Reddit’s recent pivots into NFTs look small by comparison.

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Inside Music NFTs

When you think of NFTs, what's the first thing you picture?

Jpegs? digital artworks? videos?

What of music?

Yes, Music NFTs

Music NFTs are collectible audio files. The same way art lovers can collect NFT artworks, music lovers and fans can collect songs they love.

For artistes, music NFTs provide an alternative route to build a community of superfans and earning high income in a world largely dominated by streaming and touring revenue.

Case in point: Traditional streaming platforms like Spotify pay ~$3,700 per million streams. Per Bankless, Daniel Allan earns an average of $9,500 per month in NFT sales, while only earning an estimated $620 a month in streaming income from Spotify. Other web3 focused music artistes examined by Bankless also revealed a similar earnings gap.

The handwriting on the wall is clear for artistes: You can either produce a song and optimise for millions of streams on platforms like Spotify or focus on finding 30 superfan collectors who’ll buy a Music NFT at 0.04 ETH.

Zoom out: Just as streaming changed the way artistes earn from their music, music NFTs is posing to do same. You don’t need to be a pop star to make a living but you need to make great music though.

🗣 NUMBERS SPEAK

$4 trillion, $7 trillion or more

Over $120 billion has flowed into the Metaverse space already in 2022, which is more than double the $57 billion of 2021.

How big will the Metaverse will be by 2030?

A section of the world map showing Pacific Islands

Global consulting firm, Mckinsey forecasts the Metaverse will be a $4 trillion industry, estimating that more than 50 percent of live events could be held in the Metaverse by 2030.

A Goldman sachs’ report which looked at the media, retail commerce, education, and advertising sectors and arrived at a range of $4-12 trillion, depending on adoption rate by industries.

These analyses show that there’s significant potential in the Metaverse and best bet that company executives will be making strategic decisions based on them.

Word of the Week

Fiat is a currency established as legal tender, often backed and regulated by a government, such as the US Dollar.

As seen Online

Via Unknown

💼 Web3 Jobs

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