This week, the importance of female discourse and creativity in the metaverse is on our radar. Web3 popularity may have expanded to unprecedented levels over the past year, but the landscape remains very much a man’s world; but NFT collective Naughty Girlz Club is looking to change the narrative by bringing together art, fashion, and community through generative tokens, encouraging more women to invest in the virtual space.
Meanwhile, Asics is gearing up to give its opponents a run for their money as it enters into a new virtual project with blockchain-based brand Solana. Sneaker labels were one of the first to adopt the online landscape, and it looks as though they aren’t quite finished yet when it comes to superseding their contenders.
As for China, Double 11 festivities are in full swing and, when it comes to the Chinaverse and its booming marketing opportunities — companies want in. But with competition higher than ever before, it’s all about who’s doing it best; particularly when it comes to creativity, quality, and utility, an idea that e-commerce giant Tmall clearly understands in the rollout of a series of new 3D projects.As always, please keep sending your launches, projects, and exciting new developments.
Thanks for reading!
- Bethanie Ryder, Metaverse Editor
THE BIG STORY
The male-dominated landscape of Web3 is changing for the better, but there’s still a long way to go. Jing Daily meets the women blazing the trail for change in the metaverse.
Move Over Crypto Bros, It's Time To Meet The Women of Web3
META BITES
The brands making their name known in the Web3 space this week.
ASICS x SOLANA
Asics is setting out to put its stamp on the metaverse with its latest collaboration with blockchain brand Solana. The Japanese sportswear company has released its “UI Collection,” aimed to depict the importance of a healthy lifestyle by bringing light to the balance between screen time and physical activity. The project is made up of two exclusive versions of Asics’ GT-2000 shoe — a white “light mode” and a black “dark mode” — and also features a “loyalty Asics Badge NFT,” which the label says will unlock access to future tokengated Asics rewards and experiences, as well as access to Web3 exercise application Stepn.
THE FABRICANT
Digital fashion house The Fabricant has announced its latest visual storytelling project, Wholeland. Unveiled by Kerry Murphy (the platform’s co-founder and CEO) at global tech conference Web Summit last week, Murphy said that Wholeland will include a series of NFT drops, online activations, and collaborations with brands and digital artists. A collection of wearable digital accessories will be released first, as NFTs that provide access to participation in the upcoming chapters of Wholeland.
SYKY
Alice Delahunt is bringing her digital strategy experience at Ralph Lauren and Burberry to a new project after setting up her own virtual fashion-focused company, dubbed Syky. The blockchain-enabled platform will bring together up-and-coming digital fashion talent with the mainstream fashion industry and its audience, with users able to curate, trade, and own their own Web3 fashion designs. The channel is set to launch in 2023.
NAUGHTY GIRLZ CLUB
NFT collective Naughty Girlz Club, a female-focused project committed to empowering women in Web3, has released a new series of 5,000 female PFPs which aim to connect communities, art, and street style. Each Naughty Girl token is a totally unique piece of crypto art, generated from over 200 hand-drawn traits of clothing, hairstyles, tattoos, and more. The collection, which dropped on November 6, was available to purchase on the Ethereum blockchain, with a portion of the proceeds from the drop being donated to charity.
FOLLOWING HISTORY'S MOST EXPENSIVE SKATEBOARDS, AZUKI TEAMS WITH AMBUSH FOR PHYGITAL RELEASE
Japanese streetwear brand Ambush has partnered with leading NFT project Azuki to release a cross-boundary fashion capsule collection.
ON OUR RADAR
The latest digital project catching Jing Meta's attention this week.
Maison Hennessy's Latest Web3 Club Is A Nostalgic Nod To Paris' Cafe Culture
Cultural DAO and token-gated community Friends With Benefits has joined forces with LVMH Group’s Maison Hennessy to launch access to Café 11 — the first luxury Web3 social club of its kind. On November 4 the DAO collective released the public mint of 1,765 “Café 11” NFTs — designed by artist and FWB member John P. Dessereau in a tribute to the year of Maison Hennessy’s founding — for $450 (3,200 RMB) apiece via hennessy.cafe11.xyz.
Inspired by the artist cafés of 1920s Paris, access to the social club will be granted to owners of a Café 11 token, marking one of the first global NFT memberships from a luxury brand.
The inaugural Café 11 project will take place during Art Basel Miami Beach this December. Café 11 members will be invited to participate in cognac tastings, culinary events, cultural programming, live music, and more in a multi-day experience. Following the Basel takeover, Café 11 NFT holders will have access to exclusive experiences internationally — forging connections among fellow collectors off and online.
CHINA'S METAVERSE MOVES
The latest virtual developments taking the Chinaverse by storm.
Tmall Takes Double 11 Festivities To The Next Level With 3D-Generated Channel
In the run-up to China’s Double 11 shopping festival, which turns 13 this year, the country’s e-commerce giant Tmall is introducing a series of 3D projects such as virtual complexes into its presale strategies. Three-dimensional, fully immersive experiences are growing in popularity across the mainland thanks to their accessibility benefits and the fact that external equipment such as VR headsets aren’t required, not to mention China’s growing affinity for the virtual terrain.
The new dedicated space that Tmall has released allows users to preview products like watches and jewelry using 360-vision, as well as being able to experience items in real-life scenarios. Guests can access the space through Tmall’s homepage, where they can then walk past brands’ conceptual storefronts and visit specific retailers.
All social listening data is sourced from social listening tool Digimind.
