| In this week's newsletter: The 3 Things Every (Great) Content Strategy Needs |
| View Online
|
| |
|
Weekly Briefing No. 185
by Edwin Abl |
|
Hey — It's Ed. Welcome to my weekly briefing.
Quick Reminder: You are receiving this email because you subscribed to my weekly newsletter. It's not a link dump of "hey, here's what I'm listening to and reading." It's 7+ articles, with summaries, notes, views, and commentary, spanning topics on leadership, B2B SaaS marketing, SaaS GTM, sales, well-being, or other interesting finds from around the web. Occasionally, I send long-form articles on leadership, marketing, and personal growth.
Did your brilliant friend forward this to you?
Subscribe here.
==> In this week's briefing:
- What on earth are ultradian rhythms
- How to build a marketing playbook for 2023
- The three things every (great) content strategy needs
Thank you for subscribing 🙏.
|
|
|
| |
|
IDEAS FROM ME 📈
1. The best thing this week was learning about the science of ultradian rhythms. I discovered this concept on the Huberman Labs podcast. Okay, so what are these ultradian rhythms, and what can they do to help you think, choose, and perform better in every part of your life?
The critical insight is that our body has certain rhythms each day based on the release of cortisol and other chemicals; if you understand the rhythms, you can choose to do your best, focused work at the optimal times of the day.
As a rough rule of thumb, those are mornings between 0930/1000 for 90 minutes and 1400/1500 for ninety minutes. It's fascinating to learn about the science behind it all (covered in the podcast).
Especially, as with many people in the current always-on digital age - finding focus is usually hard.
Here's how to leverage ultradian cycles.
2. Need help finding a stella coach to motivate yourself or the team. Well, look no further, as you can do it yourself. Here are 5 "MAGIC" questions stolen from a world-class coach that helps you build connection, performance and motivation.
👉 HOW ARE YOU FEELING ABOUT YOUR LIFE AT WORK?
👉 HOW ARE YOU FEELING ABOUT YOUR WORK-FROM-HOME SET-UP?
👉 HOW ARE WE PERFORMING AS A COMPANY?
👉 WHAT IS IT LIKE TO WORK WITH THE REST OF THE TEAM?
👉 WHAT IS IT LIKE TO WORK WITH ME?
Here's the detail behind these questions.
3. I don't know about you, but daily discipline is challenging. I've read many articles that teach the virtues of being focused, disciplined and doing the same things daily.
However, I learned that most people believe the way to get better discipline is through "reward" (I used to think that too).
But, there is a more straightforward solution to build this muscle of doing hard things consistently.
Whether you want to start something hard or are already doing hard work, tell yourself that you are doing it by choice and that you love it. The simplicity of this sounds hard to be true, but if you do this over again, scientifically proven to get your brain into the zone of enjoying hard work.
Give it a try!
|
|
|
| |
|
|
|
|
|
🤔 The 3 Things Every (Great) Content Strategy Needs
Most SaaS companies need to execute an impactful content strategy.
However, few people/companies do it well.
The reason.
Most strategies are:
- Far too ambitious
- Far too high-level
- Far too generic
In short, most SaaS companies follow the same playbook.
And the execution of the marketing strategy is always broken.
Failing at this crucial lever is catastrophic.
It means you'll never build the brand awareness and cut-through needed to grow.
To increase your chances of success.
Flip your thinking to three things:
1. How do we create an emotional connection with our audience? i.e. not just provide good content but make it affect people emotionally. How do you drive emotion into your minimum viable audience; remember you only need 100 true fans when < £5M ARR.
2. The market is noisy. It's hard. What do you need to do to create a consistent message to market; how do you distribute quality content at scale - you need to design a system.
PS: This may seem obvious, but 9/10 marketing teams do not think about the system. They think about the strategy and deliverables. The key is distribution and systemising production.
3. What is the customer journey when engaging with your content? I always liked to think of it as the content curve; how do you build engagement up the curve to build trust, engage and take action?
Most SaaS companies need to think through these problem statements. So, instead of creating another generic plan, scrap it and start with these three buckets.
Figure these out, and the rest becomes more straightforward.
You might be in that top 10% that gets this right and scales faster.
|
|
|
|
| |
|
PRODUCT RECOMMENDATION
|
|
Metricool - Analyse, manage and grow your digital presence
Pitch: Everything in one place. Plan your social media content, review your data, and manage your online ad campaigns.
Take it for a test drive.
|
|
|
|
|
| |
|
CAN WE WORK TOGETHER?
|
|
|
This newsletter is my passion project. I hope it helps you gain deeper insight and equips you to learn at the pace needed to keep up. Many readers have asked about how we can work together. In case you’re interested, I do three things.
(1) DUE DILIGENCE FOR INVESTORS & CEOs: A bespoke framework and capability model ‘DEMAND KARMA’ that delivers DD services to investors, VC firms and CEOs.
(2) ADVISORY: Retained advisory at funded scale-ups. A simple monthly fee. Helping CEOs build a scalable marketing machine.
(3) MENTORING: Designed for people looking to get to the next level — Director, VP and new CxO. My sweet spot is helping to mentor developing VPs / "Head of" / aspiring leaders to step into the CxO role.
If you’re interested, let’s jump on a call to see if you’re a good fit.
Click here to schedule a call. |
|
|
|
|
| |
|
|
|
|
|
|
Copyright © 2020 Edwin Abl, All rights reserved.
Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.
|
|
