The story of Pleasant T. Rowland
“The American Girl experience is more than just a collection of toys. It is a collection of magical moments filled with goodness—moments that will nourish a little girl’s spirit, send her imagination soaring, and make her dreams come true.” —Pleasant T. Rowland
When Pleasant founded American Girl in 1986, she believed that great stories with aspirational characters could inspire girls to make their own positive mark on the world—and she was right. Since then, we’ve been a trusted partner in empowering girls with confidence and character.
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