What's happened?
Xbox boss Phil Spencer has revealed that the company has parked plans to release its own streaming device.
Why does it matter?
Project Keystone, as it was known as internally, has been scrapped for now. The Microsoft executive explained during WSJ Live that the deal with Samsung to include Xbox Cloud Gaming as part of its smart TV Gaming Hub has shifted the brand's intentions.
What's my take?
It's shame that Xbox won't be releasing its much-rumoured Game Pass-centric puck anytime soon, but hopefully it means it will negotiate with other TV and streaming device manufacturers to bring an app to their platforms instead. Spencer alludes to the Samsung deal as changing company strategy, so adding Xbox Cloud Gaming to other brands' sets could be in the pipeline.
And, what about Roku, Apple TV, Fire TV, and Chromecast with Google TV? Offering access through those platforms too will effectively negate the need for a dedicated Xbox cloud device anyway, and open up the audience massively. So, in some ways, the lack of Keystone could actually turn out to be in everyone's favour. Certainly, those who don't want a console lurking around below their TV.
|