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QR codes are making a comeback. Here’s how to use them.

QR codes have been around for years, but they’ve always received a ho-hum reception from the general public. In years past, you had to download a dedicated app for scanning QR codes, and those apps were often clunky and bloated with ads. Today, most camera apps will read QR codes for you, and all you need to do is open the camera app, point your phone at the code and click the link that appears.

During the COVID-19 pandemic, QR codes have seen a resurgence, as they’ve allowed business to go touch-free — allowing customers to access restaurant menus via their own phones, for example, instead of having to handle a printed copy.

How to use QR codes

The main point of a QR code is to direct users to a specific URL, such as your company’s website. Thus, it makes sense to use a QR code anywhere you’re sharing your website address in real life. For example: Let’s say you’re a baker and you have custom boxes for your cakes that are branded with your company’s logo and website address. A simple QR code next to the website makes it even easier for customers to reach you online. This is especially helpful for long or complicated URLs.

In addition to your company’s website, you also might use QR codes for specific promotions, such as sharing an email sign-up page or a landing page for a specific contest.

Keep reading

How leadership training can help your business in the new year.

Being an entrepreneur is not for the faint of heart. 

Consider this: Recent studies indicate that 80 percent of small businesses survive the first year. By the end of the fifth year, about half are still in business. At the 10-year mark, only 30 percent remain.  

That data can make small business ownership feel unattainable — or it can be used as motivation to ramp up your leadership skills. By actively pursuing knowledge and new skills, you can push forward, pivot and grow in your industry. 

During the pandemic, Bellingham PR & Communication’s founder, Patti Goethals Rowlson, did just that. She worked to improve her small business by participating in a ScaleUp Business Training program during the summer of 2021, and she found the experience — designed to help established businesses increase profitability, build capacity and spur growth — to be excellent.

Keep reading.

What we're up to: 

We're going trick-or-treating! If you are out and about tonight, please watch out for kiddos on the streets, and keep your children close to you. Studies show that pedestrian fatalities are 43% higher on Halloween. Practice safety and have a great time out there.

Retaining the services of a PR and communications team is an important decision. You’ll want to make the best choice possible, so it’s worth investing time upfront to understand the options, identify your needs and consider your budget. Click here for two documents (10 minutes to read both) that will help you through the process.
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