QR codes are making a comeback. Here’s how to use them.
QR codes have been around for years, but they’ve always received a ho-hum reception from the general public. In years past, you had to download a dedicated app for scanning QR codes, and those apps were often clunky and bloated with ads. Today, most camera apps will read QR codes for you, and all you need to do is open the camera app, point your phone at the code and click the link that appears.
During the COVID-19 pandemic, QR codes have seen a resurgence, as they’ve allowed business to go touch-free — allowing customers to access restaurant menus via their own phones, for example, instead of having to handle a printed copy.
How to use QR codes
The main point of a QR code is to direct users to a specific URL, such as your company’s website. Thus, it makes sense to use a QR code anywhere you’re sharing your website address in real life. For example: Let’s say you’re a baker and you have custom boxes for your cakes that are branded with your company’s logo and website address. A simple QR code next to the website makes it even easier for customers to reach you online. This is especially helpful for long or complicated URLs.
In addition to your company’s website, you also might use QR codes for specific promotions, such as sharing an email sign-up page or a landing page for a specific contest.
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