Dear Reader,

I'm Vandana Kumar, publisher of India Currents. I know you get a lot of emails asking for your year-end contribution. There are so many worthy organizations that could use your help. But I wanted to take this opportunity to share why we’re different, and why we need your support now more than ever.

We were founded in 1987 with the mission of filling the void of news about our community. Through the years, India Currents has chronicled the growth of the Indian American community, its triumphs, its tragedies, its luminaries, and those left behind.

We do this every day through stories like our currently-running series on aging, which focuses on the challenges most Indian Americans face: how to successfully care for our parents, with little to no culturally appropriate support.

This is reporting you won’t find anywhere else (certainly not in the national news!) It is nuanced reporting: our writers face those very challenges themselves, and deeply understand their complexities.

As a nonprofit, we depend on the support of readers like you to keep this critical work going. That’s why I’m excited to share that we have an incredible opportunity to increase the impact of your donation through NewsMatch, a call-to-action to support nonprofit news organizations around the country. From now through the end of the year, NewsMatch will match your new monthly donation 12 times or double your one-time gift, all up to $1,000 per individual. 

For a small, independent organization like ours, the NewsMatch fundraising drive will help us deliver the kind of in-depth journalism you’ve come to expect, every day. It’s the kind of reporting that can make a real difference in our community. And it’s worthy of your support.

What do you say? Will you invest in community-driven journalism?