This summer, John Greer Clark, celebrated author, professor, and thought leader in audiology, published the book, Hearing to the Max: Improving Conversations in the Most Difficult Listening Environments. 

We had the pleasure of speaking with Clark about his relentless drive throughout a long and remarkable career in hearing healthcare. Find out why Clark was motivated to write the book - and learn about one of its key topics: the need for people with hearing loss to escape the comfort of conformity.

“In spite of the fact that we proclaim we value individuality, people go to great lengths to not appear different, to not stand out from the group – to hide their hearing loss.”

Ida’s Motivation Tools help clients to open up, giving practitioners a better understanding of their thoughts and needs. This can help save time in the appointment and enable more effective support.

You’ll be able to:

• Motivate clients to take action on their hearing loss
• Personalize and structure communication with clients
• Save time by getting to the heart of the matter faster

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According to a recent study, 1 billion young people are at risk of noise-induced hearing loss. In this article published by the University of Pretoria, audiology expert Professor De Wet Swanepoel explains the severity of noise damage and shares tips on how to prevent it.

“It’s important to take good care of your hearing so you can enjoy it for a lifetime,” he says.