Noro — The World of Nature. Long before most companies had mission statements, Noro Yarn's founder, Eisaku Noro, chose those words to capture his vision.
"I was born and grew up in a place where more great unspoiled nature is left than anywhere else in Japan, so the world of nature is always close. Whether I am aware of it or not, I am inspired by it in many ways," explains Noro.

That inspiration is found everywhere in Noro yarns. Take, for example, the colours. Examine a yarn like perennial favourite Kureyon and you'll see colour-ways with the vivid golds and greens of a sunflower patch, muted neutral palettes that mimic the infinite hues of bark, and the striking combinations of crimson, chartreuse and orange that one would see in a meadow of wild-flowers.