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PZTODAY IS PZ EVERYDAY! THE MOST INSPIRED ART DIRECTOR AND SELF-MADE POSTMODERN PRINCESS PAR EXCELLENCE HAS A NEW BOOK. IT IS CALLED FRIES. IT IS ABOUT FRIES. IT MAY BE BLACK FRIDAY BUT WE PREFER GOLDEN FRY-DAY. HOW TO WIN AT CHRISTMAS PART THREE. 


Fans of PZ WORLD and PZ WEDDINGS (both sold out, sorry) you are on a hat trick! The new FRIES book is here!

Already you know exactly who you are buying this for. And you know they are going to say: 'What the hell is that?' Read on and you may just about be able to answer. 
 


Yes the Fries book by PZ Opassuksatit. The most unexpected gift. First thing to know: it really is about French fries. Every single page of it. And there are 140 pages. So that's a lot of fries :)
 


There is a fashion element, of course. PZ, who was in many ways responsible for the Rombaut lettuce salad slides, that IDEA sold out of a few seasons ago, has now added the extra comfy bean bag dress to her fantastical wardrobe. 
 


The Fries book has innumerable cool collaborators and contributors. Hair stylist Natsumi Ebiko has come on board to create these greasy locks. 
 


Chus&Greg go for a Whitby Goth Weekend vibe with slightly more emphasis on North Yorkshire's famous chips. 
 


Doublet aka Masayuki Ino made this genuinely fabulous slightly McDonald's inspired sock. There is probably another one to make up the pair - but don't bank on that - this is a most unconventional book. 
 


This could be our favourite. Created by Gab Bois for PZ Today. In a more favourable economic climate, we might run down to the building society and put all our life's savings into this idea. We heart the heart shaped box :)

The whole book is INSANE IN THE MEMBRANE. But cute with it too. You know someone that needs it. Don't you. 
 

Stranger Than FICTION! I WANT The FRIES BOOK!

THE TWELVE BOOKS OF CHRISTMAS. TAKE AWAY THE THREE THAT ALREADY SOLD OUT AND THIS IS YOUR SUPER GIFTING SELECTION. 


If you don't buy them for them, they won't buy them for you. That's the rule of the IDEA karmic Kristmas. Gotta get them all! On the button below. 
 
GAVIN Bond BEING THERE And ALL IDEA Books

SUPERBOOKS & AMAZINES. UNDERGROUND GRAPHICS AND BULLY AND DAVID LYNCH CHAOS THEORY. HIT AFTER HIT AFTER HIT. 


Amazing books this week!
 

Awesome fire power. 
 

The best books in the recent history of the world no less. 
 
THIS IS Me SUPERBOOK Shopping AROUND THE World!

THE IDEA SIGNED STORE. IMAGINE IF SOMEONE BOUGHT YOU A SIGNED BASQUIAT, PENNS SLINGER OR ALLEN JONES WAITRESS BOOK. NOW THINK ABOUT DOING JUST THAT FOR SOMEBODY ELSE :)


Yes. All signed.
 

THIRTY times WOW and that is not even a third of it! 
 

FORTY-FIVE times WOW and that is not even a quarter of it! 
 
SIGNED Books ARE Like BOOKS BUT Better!

NADIA LEE COHEN. SOLD 1,200 COPIES OF WOMEN IN THREE HOURS FLAT! BUT THAT STILL LEAVES 300 OUT THERE SOMEWHERE. THEY ARE COMING ONLINE SOON. EMAIL US ON THE BUTTON BELOW IF YOU WANT FIRST WORD OF WHERE THEY ARE.


Ooh! Nice work. 
 
TELL Me Where The NADIA Books ARE!!!

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