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Sponsoring nonprofits can be an excellent way to give back.

 

There is much good to be done in Whatcom County — annually on Giving Tuesday and throughout the year.

Our area is blessed with many nonprofits seeking to help friends and neighbors in Bellingham, Ferndale, Lynden and the farther reaches of the county.

By supporting local nonprofits — giving time, talents or financial donations — any business, no matter its size, can help build up the community that supports the company. A rising tide floats all boats, as they say.

As you plan your marketing budget, consider allocating some funds in support of well-meaning organizations in our community. When sponsoring a fundraiser, companies typically get a marketing boost in the form of signs at the event, logos in brochures or mentions in social media posts. Sponsoring a local nonprofit’s fundraising event supports community members while also bringing positive attention to your business.

Want to find a nonprofit that matches your company’s desire for giving? Click the link below to view some options.

Browse nonprofits

Carve out more time with three simple tips:

Say it takes about 30 minutes to filter through and delete a hundred emails Monday through Friday—that’s 2.5 hours every work week or 10 hours per month that could be spent on more productive tasks. Stop and think about that. There is an opportunity to re-capture approximately 10 hours of time each month by simply taming your email inbox. Sounds great, right?

You may be surprised to hear this advice from me, a local marketing consultant who encourages small business owners to use digital media, blogging and email marketing to reach their target audiences, but here goes.

I’m suggesting that you spend 10 minutes per day for one month cleaning up your inbox—address them as they land in your inbox.

Turn off non-essential social media notifications and unsubscribe from eNews, blogs and marketing emails you no longer find value in. You know, all those emails that you delete every time they hit your inbox.

The goal is to decrease distractions, increase efficiency and reclaim extra time in your week for productive tasks—like business development and marketing, for example.

Read: three tips for taming your email inbox.

Featured business: Allies, A Specialty Boutique, has successfully completed a rigorous process to earn facility accreditation from the Board of Certification/Accreditation. Bellingham-based Allies is the only dedicated provider of mastectomy products north of Everett.

Read all about it.

What we're up to: 

Attending the Bellingham Chamber's Annual Awards Dinner! Hope to see you there Thursday night at the Silver Reef Casino.

(This is me at the dinner way back in 2014 with Stacee Sledge, the founder and publisher of WhatcomTalk.)

Retaining the services of a PR and communications team is an important decision. You’ll want to make the best choice possible, so it’s worth investing time upfront to understand the options, identify your needs and consider your budget. Click here for two documents (10 minutes to read both) that will help you through the process.
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