Brand safety is a topic that has long been hotly debated in the industry. There have been many attempts to decode brand safety to help brands navigate what is ‘safe’ to align with (Source: The Drum 2022).

Commercial audio opportunity ‘more nuanced than ever’: Three-quarters of UK adults listen to commercial audio for an average of 15 hours a week,  research by Radiocentre has found. The trade body for commercial radio has published the Generation Audio report as a follow up to its Audio Now study in 2014.

It found total weekly commercial audio listening is growing year on year, with spring 2022 recording 616,335 total weekly commercial audio listening hours, an increase of just over 21%. The research, based a quantitative survey of 1,000 listeners and a qualitative ethnographic study by market research agency Differentology, additionally found new need states fulfilled by audio, changing listening behaviours, ways of listening and opportunities in context-led advertising and media planning (Source: Media Leader 2022).