Whether you are worried about a recession or not, you need to think about marketing. Many companies do not spend what they need to on marketing. The general recommendation is to spend about 5-10% of your desired sales.
For AquaReale, that equaled about $75,000 for $1.2 million in sales. Remember—anything that presents your brand is part of marketing. This can be everything from uniforms to truck wraps to google ads. Start with the items most important to you, then fill in the budget from there.
For us, our top three marketing tools are google ads, email marketing and our website, so that’s where our biggest budget dollars go.
