The exclusive autobiography of the Father of Modern Marketing based on coherent presentation of his beliefs and experiences on several critical topics.
Cet ouvrage s’inscrit dans l’engouement et les débats actuels relatifs à la mobilisation du marketing social et du nudge pour faire changer les comportements de santé des individus. Il rassemble les expériences, opinions et théories mobilisées et vécues par 88 spécialistes nationaux et internationaux (France, Grande-Bretagne, Espagne, Suisse, Belgique, États-Unis et Irlande)
L’association Générations Prévention est un Think & Do Tank qui se donne pour mission de favoriser l’émergence et la mise en œuvre, partout en France, de nouvelles solutions en matière de prévention santé.
But clean beauty brands and some experts say that inconsistencies in testing and a lack of transparency from ingredient suppliers and manufacturers creates challenges for companies who are trying to keep PFAS out of their makeup.
This study aims to mark the 50th anniversary of social marketing as an innovative social change discipline; this viewpoint reviews “epistemological diversity” within social marketing and calls for its
Performance of health systems has been a major concern of policy makers for many years. Many countries have recently introduced reforms in the health sector with the explicit aim of improving performance
Il testo si concentra sull’indagine dei processi, delle metodologie e delle dotazioni strumentali a disposizione dei singoli ambiti organizzativi e applicativi, con uno stile e un timbro narrativo multidisciplinare, naturalmente composito ed operativamente connesso.
Roma 14 Novembre 2022 This conference aims to disseminate a correct knowledge of social marketing at national level and to propose its use for the prevention of problems relating to human/environment interaction.
"Marketing sociale e promozione della salute" al Corso di alta formazione manageriale per la direzione di Azienda Sanitaria/Ospedaliera - Università di Urbino.
Giuseppe Fattori (European Social Marketing Association) con la Prof.ssa Gea Ducci (Comunicazione Sociale e Istituzionale) e con Romina Allegrezza, fantastica Tutor
New rules curtailing protests have alarmed some who fear an erosion of civil rights. They come as environmental protesters have intensified their tactics to draw attention to climate change.
The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities.
The Routledge Companion to Marketing and Society focuses on marketing for social impact as the use of marketing strategies, tools and techniques to improve the well-being of society. As such it does not exclude the use of marketing to increase profit and shareholder value but rather prioritises the social impact of marketing, both positive and negative (even if largely unintended)
The Scientific Pandemic Insights group on Behaviours (SPI-B) as part of England’s Scientific Advisory Group on Emergencies (SAGE), were commissioned by the UK Cabinet Office to identify strategies to embed infection control behaviours to minimize Covid-19 transmission in the long term
On October 12, 2022, the CDC updated its recommendations on booster doses. The following communications resources — including topline talking points, answers to tough questions, sample social media posts and graphics — can help you answer questions about updated COVID-19 booster doses and support your local vaccination outreach.