Hi <<First name>>,
A few months ago, I launched the charity homepage toolkit and a few people said they'd like to see something similar for non-charity websites too. So I made one!
The homepage content workbook is now available to buy on my website. It’s made up of six modules and a workbook of templates to guide you through planning your homepage content.
You're the first to know, because you asked for updates on new toolkits.
Take your homepage from foggy to focused
Is your homepage a bit ‘meh’? Performance not where you’d like? The problem might not be what’s on the page.
No really. Even the best design and crispest copy won’t shine if there isn’t a solid strategy behind them.
The problem with a lot of homepages is they start with a template of boxes to fill, or a list of assumptions about what’s needed. But a great homepage starts with planning out the ‘why’ before you create the ‘what’.
This workbook will guide you through a structured, logical process for deciding what to put on your homepage and why. It’s based on my experience of helping people through this process throughout the years.
In the workbook, I’ll give you a library of different content elements to choose from and worksheets to help you decide which elements to use in what order. It won’t give you wireframes or wording, but it will give you a clear plan for what content you need and why.
Why?
- Don’t start with a blank slate: The library of content elements will give you starter ideas to choose from and plenty of inspiration.
- Avoid the big mistakes: Find out the most common homepage mistakes so you can avoid them.
- Lead with content: Start with content so you get a page that’s designed with the message in mind. Don’t get stuck with boxes and buttons that don’t fit the content you want to share.
- Improve your user experience: Highlight ways to improve the experience your users have on your homepage through better content.
- Better conversations with stakeholders: The modules and worksheets can help you have more productive discussions with stakeholders.
- Have a great brief for writers and designers: The worksheets act as a brief for the process of writing, designing, and building your homepage.
What’s included?
- Six instructional modules:
- What to do before you start designing
- Best practice guidelines for homepage content
- Common homepage mistakes to avoid
- What to put on your homepage, including a library of homepage content elements
- How many elements to put on your homepage
- What order to put things in
- Helpful worksheets:
- Groundwork: gather the right insights
- Homepage checklist: have you covered all your bases?
- Content element selection: what content elements should you use?
- Content element prioritisation: what priority order should your content be in?
Who’s it for?
The workbook is for people who care about having the right content on their charity website homepage.
It’s for content folk, but also for brand, marketing, UX, and design professionals who want to get a content pro’s ideas about how to design a homepage.
It’s been designed with small businesses and solo entrepreneurs in mind too, who want the best homepage possible but are working on a tight budget.
What’s the cost?
The toolkit costs £35 for the standard version, and £235 for the premium version with support calls. (No VAT.)
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