Tools & Tips for Agency Success #96 - The Testimonial Edition

A weekly medley of tools, tips, and items of interest to help grow your agency

Issue #96 - 11/22/22
The Testimonial Edition

"I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
- Maya Angelou

Hey there,

Word-of-mouth marketing is business owners' most inexpensive and resourceful advertising tool. It costs a lot to market online to get more clients, but you can get them through word of mouth.

To win over a potential consumer nowadays, you must rely on testimonials and word-of-mouth referrals from your existing clients.

But how can you go about requesting a recommendation?

Last week's newsletter had a 36.7% open rate. The most clicked link was How to Build a Successful Prospecting Program at Your Agency.

How to Request a Testimonial From a Client (+ Email Templates)
To win over a potential consumer nowadays, you must rely on testimonials and word-of-mouth referrals from your existing clients. But how can you request a recommendation?

What are the best strategies to gather testimonials from clients?
Consumer testimonials are highly efficient marketing techniques to boost the number of visits, subscribers, and ultimately consumers.

7 Creative Ways to Get Customer Testimonials
Before making a purchase choice, 92% of buyers say they read online reviews. Excellent testimonials can persuade customers that your company is not only legitimate but also effective.

5 Ways To Collect Exceptional Testimonials
The present that keeps on giving is a compliment. In addition to being cost-free, compliments can generate thousands of dollars for your company when they are turned into testimonials.

4 Great Tools For Gathering Client Feedback and Reviews
80% of consumers trust online evaluations as much as they would a personal suggestion. There are several excellent tools available online that assist you in gathering reviews and recommendations from your clients.

Thanks for reading,

Chuck & Peter

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Tools and Tips for Creative & Digital Agencies is a weekly email from Barrel about things that we find useful for digital agencies. If you’ve enjoyed this edition, please consider forwarding it to a friend. If you’re reading it for the first time, consider subscribing (it’s free!).

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