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Q&A with Kayla (cont'd)
Some marketing tools are adding artificial intelligence (AI) capabilities. What do you think about that?
I think it’s really interesting. I haven’t used AI images in the social accounts that I manage, but I created some AI images for fun.
I think a big benefit of AI is auto-generated captions on videos and alt text on Twitter.
There are certain accounts that if you tag them in a tweet, it will produce an image description in the reply.
This is a great stride for accessibility on social media platforms.
You do social media marketing for a campus organization. Tell us about your strategies and tactics?
I look at engagement (e.g., likes) and plan future content based on that.
I started taking photos at events we hosted and I noticed that when I post those compared to an infographic that isn’t photo-based, the photos get more engagement.
What’s a feature that you'd like to see social platforms add?
I would like to see the ability for users to add alt text on Instagram, since it’s an image-based platform.
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Beyond Twitter: What's Next?
Time for an understatement: there have been changes at Twitter recently.
Join us for a conversation about Mastodon, Tribel, Project Mushroom, Post News and more (i.e., Twitter alternatives) with communications strategist Laurie Kretchmar.
Laurie will also give advice on what to do about your Twitter account. She's author of the book "Tweet This!: How to Amplify Your Brand on Twitter."
Date:
December 1, 2022, 12pm to 1pm PT
RSVP:
https://www.meetup.com/bay-area-content-marketing/events/289840409/
Note: Thanks to our sponsors, Hushly, ToTheWeb and Treasure Data.
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In each newsletter, I recommend a Twitter user to follow.
This week, I recommend Mariah Obiedzinski (@MariahWrites).
Mariah is AVP of Content Services at Stamats and is based in Iowa (U.S.).
She's a fan of the Oxford comma who's spoken several times at Content Marketing World.
Listen to a podcast interview Mariah did with Noz Urbina, "What skills should UX and content marketing people focus on?"
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It's the top of the first in a baseball game.
Your team's pitcher walks the bases loaded, then gives up a grand slam.
You're down 4-0 without a single out being recorded.
Looks grim, right?
Three hours later, the game is 4-4 and heads to extra innings.
Elon is that starting pitcher and his team just might win the game in the 10th inning. That's my take and I'm sticking to it.
See you in two weeks!
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