Press Statistics:
- 151 print and online articles
- 97.2M reach
- Coverage including The Independent, Mail Online, Yorkshire Post, BBC, Living North, Daily Star and Which?
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Social Statistics:
(across Visit York Instagram, Twitter, Facebook and LinkedIn)
- 2.24 M impressions
- 103,292 engagements
- 10,272clicks to the Visit York website
- 924 new followers
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Website Statistics:
(across Visit York Website)
- 304,010 unique users to the website
- Top 5 pages:
- Christmas
- Christmas Market Event
- Christmas Market Traders
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News and opportunities for members
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Visit York digital channels are more popular than ever this Christmas! The Visit York website and social media channels have seen record figures this November, with 304,010 users visiting the Visit York website – the most ever in a single month, 13% more than in November 2021 and 29% more than pre-COVID levels of 2019. Plus, November 2022 has seen 2.2 million impressions, 17% up on November 2021 and 172% up on pre-COVID levels of 2019 across Visit York social media channels.
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After 12 years at Museum Street, the Visitor Information Centre is set to move to a new address on Parliament Street later this week. Located in a higher footfall area, the move aims to encourage more visitors and residents to utilise the Visitor Information Centre and enjoy the York welcome that is delivered daily by our team.
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The Visit York Tourism Awards ceremony, sponsored by LNER, returns on the 23rd March 2023 at York Racecourse with the best of York’s businesses going head-to-head to win one of 16 trophies. Tickets for the glamorous black-tie event can be booked here. We look forward to celebrating with you all!
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Our annual media kit - the 'Book of Ideas', is a great opportunity for you to share your news about new products, openings, events and exhibitions with our large list of media contacts including journalists, travel writers and online influencers and bloggers. Email comms@makeityork.com with your 2023 plans by the end of December.
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In addition to our media kit, we are keen to hear about any special plans for the Coronation of His Majesty King Charles II, Eurovision themed events, as well as coastal activities and things to do over the extra bank holidays. These have been identified as VisitBritain's key trends for 2023. Please send your news to comms@makeityork.com for a chance to be included.
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The Weekly Springboard report cites that footfall in the city centre was at 36,360 on Sunday 27th November, making it the busiest Sunday of the year so far in York. Since the Christmas Festival started on the 17th November, footfall counts have totalled almost 540,000, with last week seeing over 217,000 visitors in York (28th November to 4th December).
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We have an opportunity for members to join us as stand partners for The Meetings Show, 28-29 June 2023 at ExCel London. Benefit from the recognition of the Visit York brand, and increased exposure of your venue within the national and international events industry. We take care of all the pre-show admin, leaving you to focus on your diary and securing appointments. To discuss further, please contact eleanor.bryson@makeityork.com.
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Visit York and Visit Leeds shared a pod on the UKInbound stand at the World Travel Market in London this November. The show is the largest of its kind and saw record levels of attendance. Over the course of the 3 days, there was a full range of buyers, operators, social influencers and DMCs all looking to feature York in their 2023 and beyond programmes.
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We are delighted to welcome the following businesses to our Visit York Membership family this month! It is great to see such a variety of organisations joining us in promoting York as one of the best places to live, work, study and visit.
Miles Fanning & Legal Services Ltd
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Join us for mulled wine and mince pies at All Saints North Street on Thursday 15th December at 5pm and find out more about the history of this beautiful medieval church and the progress of the National Heritage Lottery Fund project to restore the unique stained-glass windows. RSVP here.
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Save the date for our 'meet the team' event on 25 January at York St John University. Learn more about opportunities to collaborate with us and be part of year-round campaigns and activity to deliver exceptional experiences for all visitors. Our team will be on hand to talk you through the different ways to get involved, alongside networking opportunities to connect with fellow members. Booking details to follow.
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