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A weekly medley of tools, tips, and items of interest to help grow your agency 

Issue #101 -  12/27/22
The 2022 Wrap-Up Edition
"Tomorrow is the first blank page of a 365-page book. Write a good one."
– Brad Paisley
 

Hey there,

As the year closes, we thank you for your continued support and engagement with our newsletter. It has been a pleasure to share updates, insights, and valuable information with you throughout the year.

We are grateful for the opportunity to connect with this community of agency owners and leaders to be a source of information and support.

We look forward to continuing to serve you in the new year and to bringing you even more valuable content.

Wishing you all a happy and healthy holiday season!

Last week's newsletter had a 37.3% open rate. The most clicked link was How to do an annual review: A simple-self evaluation template for 2021.

Agency Annual Financial Planning Tool - Peter Kang
Use this spreadsheet that Peter Kang, Co-founder & CEO of Barrel, put together to plan your agency's finances for the upcoming year and come away with targets for revenue and profit.


How To Start A Project: Complete Guide To Project Initiation
No matter how it begins, a project's future success depends on how well it goes, and you must establish the tone for success.


How to Build a Successful Prospecting Program at Your Agency
Prospecting, unfortunately, has a negative reputation since most people confuse it with cold calling. Prospecting entails more than just making cold calls to random people and hoping they don't hang up. Prospecting is about connecting.


7 Steps in the Agency New Business Development Process
Agencies know what it's like to do new business development, but do they know how organizations think during their search for an agency? Business leaders don't pay much attention to agency blogs, but rather think about the problems they face and wonder how an agency could help.


Different Types of Proposals and When to Use Them
If you painstakingly craft every proposal as if it was the most critical document in the world, there is a better way. Here are some standard "proposal" methods and when to use them.


Standard Operating Procedure
If you want to guarantee consistency in your company's processes, reduce errors, and ensure you are getting required tasks done, try creating a standard operating procedure (SOP). A SOP is a step-by-step set of brief and easy-to-understand instructions.

This post contains a step-by-step process to create a standard operating procedure.

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Thanks for reading,

Chuck & Peter




Tools and Tips for Creative & Digital Agencies is a weekly email from Barrel about things that we find useful for digital agencies. If you’ve enjoyed this edition, please consider forwarding it to a friend. If you’re reading it for the first time, consider subscribing (it’s free!).
 
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