Top 10 social posts of 2022.

Thanks to a new daily writing ritual and small-but-mighty LinkedIn audience, we got a sense of the brand ideas that resonated most. From decolonization to a Jeff Bezos comms trick, here are our most popular social posts of the year.

SEE THE TOP 10

Five strategic planning tips for 2023.

67% of strategic plans fail. Because a bias toward thinking vs. doing often makes strategic planning ineffective. So here are five tips to keep in mind with 12 days until 2023.

GET THE TIPS →

How to maximize your content.

Contrary belief: most organizations don’t need more or new content. We need to distribute content we already have. Embrace the “create once, distribute forever” philosophy.

WATCH THE VIDEO →

We’re hiring. Join the team.

Mighty Ally is adding a new position to manage accounts and projects. We seek candidates from the Global South (Africa a plus) or a majority world country. That’s mostly where our clients work. So we must prioritize proximity and balance our Global North biases. Are you the one?

VIEW THE JOB →

CLOSING THOUGHT

The average adult reads at a 7th-grade level. Or, like a 12-year-old. So your communications should be:

Clear > clever
Simple > sexy
Short > sophisticated

We guide nonprofits and social enterprises to position their brands, clarify messaging, and reach new audiences. So they drive more income and impact.

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