For years, we’ve been hearing discussions throughout the digital industry that conflate identity and personalization. Perhaps that’s why digital marketers have leaned on ID-dependent approaches like audience targeting and retargeting (Source: Drum 2022).

Publicis Groupe duo and VCCP report widest UK gender pay gaps: Overall, the ad industry average has narrowed since a year ago, a Campaign analysis shows. Publicis Groupe agencies and VCCP have reported the widest gender pay gaps in the UK ad industry, an analysis of new government data by Campaign has revealed. The agency with the largest median pay gap was Publicis Groupe's Bartle Bogle Hegarty at 33%, the second largest was recorded by its sister shop Digitas at 28.2%, followed by VCCP at 27.1%. The median pay gap is the difference in the midpoints of male and female pay ranges.

Campaign analysed government data from 55 ad companies in the UK and found that 49 had submitted their median pay gap data for 2021-22. WPP agency Wunderman Thompson was among a handful of adland companies that had not provided their data to the government by the 5 April deadline at the start of this month. Mindshare was also included in this group, but contacted Campaign after publication of this article to say its data was submitted but has not yet appeared on the ONS site (Source: Campaign 2022).

Drive growth, spend less, respect the planet & encourage diversity – is it possible? In tough times, efficiency is crucial, but the media supply chain is increasingly fragmented and wasteful. Andy Hopkinson, strategic director at Extreme Reach talks about the challenges facing brands and agencies as they look ahead to 2023. Extreme Reach is best known as an end-to-end campaign activation platform, making sure video assets get from the creative and production houses to the screens on the media plan, with the complex details of global rights management linked to every asset. But through continuous innovations in recent years, and the data linked to all activity in its platform, clients now have easy access to deep insights related to their omnichannel campaigns. The Drum spoke to Extreme Reach’s strategic director Andy Hopkinson about challenges brands are facing and how this data supports marketers in any kind of economy (Source: Drum 2022).