Pick of the Week: Crisis' giant sculpture is a giant wake-up call: Homelessness has become so common that those living on the streets have simply become part of people’s day-to-day lives. Disappearing beyond the hustle and bustle of people’s commutes and blending in with the same concrete they rest their heads on.
The fact this can be so easily ignored goes to show the extent of the problem. According to research by Crisis, 300,000 households could be forced into homelessness next year, meaning even more people will become invisible. This research sparked the campaign by Adam & Eve/DDB, which prompted the creation of a two-tonne sculpture of a homeless person that certainly had no issue grabbing people’s attention.
“Impossible to ignore” addresses a mammoth problem with a mammoth, but extremely simple, strategy. If society is finding it too easy to turn a blind eye to the hundreds of thousands of people living on the nation’s streets, then why not truly reflect the problem through something that stands taller than a double decker bus?(Source: Campaign 2022).
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ChatGPT is here but what does it mean for journalism? A key moment came as long ago as 1996 when IBM’s Big Blue computer defeated the undisputed chess champion of the world Gary Kasparov. This was a mathematical, or pattern recognition skill to solve. Computerised words with all their nuances and concepts were still a long way into the future. Then five years ago, Pete Clifton, editor-in-chief of what is now PA Media, revealed he was experimenting with simple computer-generated news and sports stories. Naturally Clifton, perfectly reasonably, was reassuring. No need for alarm. These would be very basic, mundane stories where journalistic skills were scarcely necessary — formulaic City results stories and the outcome of very minor football matches. No journalist jobs would be lost, and indeed this was a very positive development because journalists would be freed from boring, routine work to go out and chase real stories.
Forget a few sports results, this appears to be the realisation of the long-predicted threat to the employment prospects of professionals everywhere including marketing and advertising executives — and journalists (Source: Media Leader 2022).
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Neuroscience and the post pandemic brain: how to maximise marketing results: Neuroscience in marketing is nothing new; however, in the post-pandemic world, it could more even more valuable in understanding the rapidly changing consumer. The Drum spoke to Professor Arvind Sahay, professor of marketing at The Indian Institute of Management and the chairperson of the NSE Centre of Behavioural Science, to learn more about unravelling the links between the human brain and better marketing outcomes.
The most powerful brands live in the human mind as unconscious emotions and memories - a mix of feelings, images, emotions, facts, colours and shapes in the brain (Source: Campaign 2022).
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A view from Louis Persent - Why this year’s festive ads are a representation cop-out: Christmas ads lack a genuine interest in representing the mixed experience as something valuable and interesting in itself.
A month ago, Pea (not their full username) tweeted a very specific type of reaction to this year’s crop of Christmas ads — an exasperated objection to the visibility of mixed-race families across this year’s spots. It’s an opinion that rattles around all year long, but as Halloween passes and the nation’s biggest brands release their take on a relatable modern Christmas, the social comments reach fever pitch: just how much, or how little, racial ambiguity is acceptable?
Nobody really knows how many mixed people exist in the UK. The latest census puts the number at 3% of England’s population, and more than one in 10 live in a multi-ethnic household. People from mixed backgrounds, like my family, make up the fastest growing demographic in the UK, a demographic that can be seen across the current crop of Christmas ads. A blended Britain is on show, and at its centre exists a chorus of cute mixed kids ready to pull the nation’s heartstrings. (Source: Campaign 2022).
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