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INDUSTRY INSIGHTS


5 Steps to fuel online growth with conversion rate optimization
Conversion rate optimization (CRO) is the process of increasing the percentage of landing page visitors who take a desired action, such as making a purchase, subscribing to a newsletter, or downloading a file. The ultimate goal of CRO is to improve your advertising bottom line, whether that’s by increasing revenue or reducing expenses. Many different ...
Industry Insights Blog
The state of european checkouts
94% of the top European eCommerce businesses we analysed had at least five basic errors in their checkout, adding unnecessary friction for customers. Close to 40% of European customers we surveyed said they have doubled or more than doubled their online shopping in the past year. While this increase in demand presents a huge opportunity for ...
Industry Insights Blog
Amazon rolls out TikTok-like shopping feature
Taking a bet on social commerce, Amazon announced that it is rolling out a new in-app feature called Inspire, a content hub for customers to discover and explore products, according to details shared with Retail Dive. The photo and video-based content — which is created by brands, influencers and other customers — is in a scrolling format that can be ...
Industry Insights Blog
ReCommerce Marketplaces are growing 20 times faster than the broader retail market
eBay, TOP100 winner “Sustainable Marketplaces operating in Europe” is, in terms of reCommerce, the largest seller of used, second-hand, refurbished and repurposed items.
Press Releases, Industry Insights Blog
10 Best practices to increase conversions on checkout pages
If customers have made it to your checkout page, you must be doing something right—right? Not necessarily. The problem is, not all checkout page visitors convert into buyers. Across all sectors, the cart abandonment rate sits at an eye-watering 81.08%. That means eight out of 10 prospects will leave your site without purchasing. That’s why it ...
Industry Insights Blog
Zara now charges for some returns. Will other retailers follow?
In some regions, customers pay a fee to return online purchases to third-party drop-off points. It may mark a turning point for how companies think about logistics. Zara may be in the midst of changing the parameters of e-commerce returns for apparel retailers. The company announced in May that U.K. customers will now be charged 1.95 pounds, or about ...
Industry Insights Blog
Sizing issues often cause of returns
The large amount of returns in ecommerce is a cause of worries for many online sellers. However, 71 percent of consumers say that online sellers don’t offer any sizing tools, which could reduce returns. This is apparent from recent research published by sizing app MySize about online returns. The company surveyed over 1.000 respondents in ...
Industry Insights Blog
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