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A weekly medley of tools, tips, and items of interest to help grow your agency 

Issue #103 -  01/10/23
The Jobs to Be Done Edition
“People employ products and services to get their job done,
not to interact with your organization.”
― Jim Kalbach, The Jobs To Be Done Playbook
 

Hey there,

Welcome to this week's newsletter on "Jobs to be Done," a powerful framework for understanding customer needs and developing products and services that better meet those needs. 

As an agency owner or leader, it's crucial to stay up to date on the latest approaches and tools for understanding your customers and creating value for them. 

In this newsletter, we've rounded up a selection of articles that explore the "Jobs to be Done" framework to help you apply it in an agency setting. 

Whether you're new to "Jobs to be Done" or looking to deepen your understanding of the approach, these articles will provide valuable insights and practical tips for using "Jobs to be Done" in your own work.

Last week's newsletter had a 31.7% open rate. The most clicked link was 5 Measures of Agency Culture — We Are Next.

A Jobs To Be Done (JTBD) primer. A quick introduction into the core… | by A Product Manager | The Startup | Medium
This article provides a comprehensive introduction to the "Jobs to be Done" approach, including its key concepts and how it can be applied in practice. If you're interested in learning more about "Jobs to be Done" and how it can help you better understand your customers, this is the perfect article for you.


Jobs-to-be-Done: A Framework for Customer Needs | by Tony Ulwick | JTBD + Outcome-Driven Innovation
This article provides an in-depth explanation of the "Jobs to be Done" framework and how it can be applied in practice.


Jobs-to-be-Done | Learn And Apply The Framework
By understanding the "job" that a customer is trying to do, companies can develop products and services that better meet the needs of their target market.


Know Your Customers’ “Jobs to Be Done”
The "Jobs to be Done" framework is a useful tool for understanding the needs and motivations of customers, and this article from HBR provides a comprehensive overview of the approach.


8 things to use in “Jobs-To-Be-Done” framework for product development | by Zbignev Gecis | UX Collective
The "Jobs to be Done" framework is a powerful tool for product development, and this article from UX Design provides eight practical tips for using the approach in your own work.

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Thanks for reading,

Chuck & Peter




Tools and Tips for Creative & Digital Agencies is a weekly email from Barrel about things that we find useful for digital agencies. If you’ve enjoyed this edition, please consider forwarding it to a friend. If you’re reading it for the first time, consider subscribing (it’s free!).
 
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