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In 2008 I was laid off from a job.

I spent the prior 12 months working on virtual events for technology companies (e.g., HP, Oracle and others).

I decided to share what I learned from the past year.

I launched a personal blog called “It’s All Virtual” and in my first post, claimed that virtual events would experience massive growth.

They did, but my timing was off 😜

Quickly I discovered the power of writing. I met people online who were reading my blog.

A fellow virtual events practitioner contacted me and we scheduled a phone call over the holidays.

He needed help with his virtual events strategy and started asking me questions about my latest blog post.

That was an a-ha moment 💡

People are reading what I’m writing. My writing is making a difference.

Getting questions about something I wrote was rewarding.

It inspired me to write more often and more deeply on the topic.

Here’s why writing is so powerful.

Helps organize your thoughts

Writing forces you to organize your thoughts and communicate them in a way that’s understandable.

If your thoughts on a topic are scattered or unfocused, writing about it can fix that.

It’s similar to teaching -- in fact, part of the role of writing is to be a teacher.

Teachers need to get their lesson plans in order before they stand in front of their classrooms.

Helps you realize your expertise

We’re all experts in something.

By focusing on a topic (i.e., rather than writing about anything and everything), you lay brick by brick for your house of expertise.

As the walls of your house get taller, so does your stature.

I was one of the leading experts in virtual events in 2009 🤓

I parlayed my blog posts into a book, “Generate Sales Leads With Virtual Events.”

Search for it on Amazon and you should be able to find it.