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INDUSTRY INSIGHTS

Instagram and TikTok have highest daily engagement rates
ByteDance’s TikTok, including Douyin on iOS in China, was the most-downloaded and highest-earning non-game app in the world in the first half of 2022. It also has one of the most engaged user bases among social networking apps. According to the Power User Curve—the latest feature in Sensor Tower’s Consumer Intelligence analytical toolkit—TikTok has the ...
Industry Insights Blog
Cost of losing trust exceeds the benefits of gaining it
Trust has become one of the most important factors for businesses to stay in the market, gain more revenues, and retain talent. PwC recently conducted a study to understand how trust impacts organizations and how they can cultivate it. Check out the finding in this article. The business world is changing fast, especially after the ...
Industry Insights Blog
The 7 most crucial ecommerce metrics you should be tracking right now
There’s an ocean of data available to ecommerce store owners. The number of sales by day, week, month. The average value of all items purchased. Cart abandonment. Buy-to-detail rates. Funnel dropouts – on and on the list goes. But, you don’t want to get lost in the depths of information available to you. These seven ecommerce metrics ...
Industry Insights Blog
How to win over beauty consumers in the shifting post-pandemic retail landscape
Major brands including Sephora, Lush Cosmetics, Health & Glow and SUGAR Cosmetics have exclusively shared their insights on how they are redefining the in-store consumer experience in the wake of the COVID-pandemic. Since the 2010s, when Amazon hastened the decline of physical bookstores, pundits have been predicting a retail apocalypse. A landscape littered with shuttered ...
Industry Insights Blog
These two factors most influence social media brand perception
According to a survey of more than 1,000 U.S. consumers from unified customer experience platform Emplifi, more than half of respondents (56%) feel that customer service quality has a large impact on their perception of brands on social media. When asked to pick one item that drives positive social media brand perceptions the most, respondents ...
Industry Insights Blog
Mobile payments app revenue and usage statistics 2022
Mobile payments are used by more than two billion people globally, with millions more coming online each year. In India, South-east Asia and South America, the younger generation has skipped the usual process of owning a credit or debit card, in favour of using mobile apps. Adoption of mobile payments is weakest in developed nations, such ...
Industry Insights Blog
Google introduces new search labels for coupons & promos
Google is updating shopping search results with new labels highlighting coupons and promotions and the ability to compare prices from multiple retailers. According to a recent survey by Google, among Americans planning to shop for the holidays, 43% are planning to look for deals and sales more than last year. Google is a central part ...
Industry Insights Blog
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