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#13
Jan 23, 2023

WHY WALK WHEN YOU CAN FLY IN THE METAVERSE?

Read (7 mins) or Watch (12 mins) the interview.

Please welcome Antonio di Marzo, co-founder of Smoothie Lab. Our conversation was quite philosophical on the future impact of web3 technologies and included deep dives on:

  • Experiences before technicalities 🖥️ [00:50]
  • Discovering the limits of technology ⚙️ [03:57]
  • Predicting the future of tech 🔮 [06:46]

Read (7 mins) or Watch (12 mins) the interview


💡 BETTER THAN REALITY
Experts posit that Augmented Reality and Virtual Reality will be the gateways to the metaverse. While Google Glassesfailed by offering a solution to something that customers weren't really asking for, Pokemon Go went viral with 570M downloads.

Companies like IKEA and McDonald's are still convinced about the power of AR and VR for their immersive experiences and cost-cutting advantages. What cool activations do you see in your industry?

💡 NFTS WILL REPLACE TICKETS
We have a bold prediction for 2023. We believe it won't be long before NFTs will disrupt the web2 ticketing system. Airplanes, concerts, sport events - any tickets based on a print/screenshot of a QR code will be substituted with unique tokens. These new class of NFTs will not only provide transparency and sustainability, but also reduce scalping by setting a maximum price for the NFT in the secondary marketplace and limit counterfeits thanks to fraud-proof solutions

PRACTICAL TIPS TOWARDS THE METAVERSE

Minecraft launched in 2009 as the first multiplayer experience that allows for decentralization within content creation. Users not only can engage with pre-made maps, but they are highly encouraged to create and share their own worlds. With over 172.5M active users per month, it comes to no surprise that Minecraft's thriving community has been attracting various businesses looking for partnerships.

Unlike other platforms, however, Minecraft has been restricting the type of brand partnerships it accepts since 2016. To protect the community, Minecraft requires creativity and charity, rather than pure marketing ploys. 
INTO THE METAVERSE: MINECRAFT ⛏️
Arguably, what differentiates Minecraft from the other 5 metaverses we are exploring within the Verso newsletter is the idea of creation as a community effort, a concept that really imbues web3 ideals. And we are not talking solely about gaming worlds, but also servers specifically designed to bring good to others, from saving the bees together with WWF, to fighting censorship through a world-wide community project.

Learn more about how to brand build in Minecraft.
Download "Into the metaverse: Minecraft" PDF
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