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“It’s about being relentless in trying to get to that magical thing. When you get the chills, you can’t deny it.” — J.J. Abrams

For most of us, the path to entrepreneurship isn’t straight. It’s filled with false starts, complications, and some outright failures.

But then there are those who seem to have the “secret sauce,” “the magic touch,” “the recipe for success.” Whatever you call it, it comes down to an ability to, somehow, achieve the impossible — not just once, but over and over.

If ever someone had the magic touch, it’s J.J. Abrams and his production company, Bad Robot.

For over two decades, they’ve made relentlessly impactful — and addictive — content. You’ve probably seen their mischievous-looking logo pop up after TV shows like Alias, Lost, Fringe, or Westworld, and ahead of films like Super 8 and their Cloverfield franchise. But even if you missed all that, you definitely know Bad Robot from blockbuster reboots of major movie franchises: Star Trek, Mission: Impossible, Star Wars.

In Hollywood, J.J. Abrams and Bad Robot are the people to call when you need to give your beloved characters and storylines a fresh spin, and launch them into the public consciousness at scale.

This week’s featured episode:

J.J. Abrams: Make room for magic

You can’t predict your next a-ha moment. but you can create favorable circumstances for serendipity to happen – for you, and for your team. No one knows this better than J.J. Abrams, director, producer, screenwriter, and co-founder and co-CEO of Bad Robot Productions, which has been behind some of the most successful TV series and films of the last 20 years, from Lost to Star Trek to the Star Wars sequel trilogy. J.J. explains how creativity and collaboration are things you cultivate, not conjure; and that making room for magic isn’t a luxury, it’s an essential part of entrepreneurship. Building the conditions for discovery emboldens and energizes a team, he shows, helping to accelerate the arrival of the next surprise-and-delight solution.

Listen now
Building on this...
PepsiCo's Mauro Porcini:

“You need to build in-house the culture of innovation. You need people in love with people.. People that are obsessed with extreme quality, with excellence, with creating meaningful solutions for the people out there.”

Listen here>>

Future Shape’s Tony Fadell:

"Too many times, engineers and designers try to make something to impress the person next to them. So like, ‘I want to impress them with something that’s going to be new for them.’ That’s the wrong way to think."  

Listen here>>

New Rapid Response episode!

Rapid Response: How to cultivate a new industry, w/Upside Foods CEO Uma Valeti, MD

When the FDA blessed Upside Foods’ grown-from-cells chicken as safe to eat, it was a coming-of-age moment for cultivated meat. Upside founder and CEO Uma Valeti, MD, shares his journey of convincing skeptics, landing investors from Bill Gates to food giants Tyson and Cargill, and building a collaborative partnership with the FDA and USDA. Plus, his lessons on leadership from a career in cardiology and what it will take to convert consumers to a never-before-seen product. 

Listen now
For more on cultivating creativity, check out: Spark & Fire

The team behind Masters of Scale also creates another show about this exact topic: cultivating creativity. It’s called Spark & Fire. We recently launched Season 2. Each week, guests — like Rian Johnson (Knives Out), Domee Shi (Turning Red), Isabel Allende (The House of the Spirits), and Susan Orlean (The Orchid Thief) — share their stories of bringing one beloved work to life.

You can listen here >>

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