Copy
Hear Tea News You Need to Know
This week, Nathalie Roos, CEO of ekaterra tea, announced, “with pride and enthusiasm, our corporate name change to LIPTON Teas and Infusions.”
News for the week ending January 13

Podcast Episode 99

| Ekaterra Rebrands as LIPTON Teas and Infusions
Lipton writes that the rebranding will strengthen the company's position as the world's number one tea business and affirm its approach as a consumer-centric organization. Ekaterra currently generates €2 billion in annual turnover from sales in 150 countries. In addition, the name change includes non-traditional brands in the ekaterra portfolio, such as Pukka and TAZO. The company owns 34 brands, including PG Tips, the T2 retail chain, and regional brands such as Brooke Bond Red Label and Bushell's in Australia.

 

| The First of Seven Ag-Focused Satellites is Safely in Orbit
The SpaceX Transporter safely delivered the first Agri-Focused Earth Observation Satellite (EOS) into orbit on Jan. 3. The constellation of seven satellites will each monitor one million square kilometers daily, covering 100% of the most significant areas of farm and forestlands, about 98% of the globe's land surface. The satellites, designed by Dragonfly Aerospace, scan 13 bands to generate panchromatic and multispectral imagery to monitor daily crop growth, water stress, weed spread, the presence of pests, and temperature variations. Tea growers can use the data to precisely control CO2 emissions, cut energy consumption, decrease water usage and reduce losses to pests.

 

| The Specialty Tea Institute Ceases Operations
According to Peter Goggi, president of the Tea Association of the U.S.A, the decision was driven by economics and a decline in interest. He said that STI will not accept membership applications in 2023 and will not conduct classes shortly. Goggi writes that STI could not offer many courses over the last three years due to COVID and had experienced a dramatic drop in both membership and interested students. STI is the association's educational arm, offering primary through advanced training. The institute's Certified Tea Specialist and Certified STI Instructor credentials and STI Tea Mentors program were well respected with participation by tea professionals around the world.

Fresh Thinking for a New Era in Tea
By Dan Bolton

Brook37 founder Mou Dasgupta says the new era of tea involves not just introducing it but also explaining how you consume it. "We are saying that traditionally you drink tea from a cup, but why not break the barriers and drink tea from a champagne glass or chill the tea and drink it in a martini glass? Make other drinks using tea. Open your imagination, don't be bound by the past. Take our old drink, modernize it, and do fun things with tea. The younger generation may find it more interesting."

 Listen to the Interview
Weekly News Recap | Signup Free
Facebook
Twitter
Website
Instagram
YouTube
LinkedIn
View this email in your browser

Copyright © 2023 Mystic Media, All rights reserved.


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp