Tools & Tips for Agency Success #104

A weekly medley of tools, tips, and items of interest to help grow your agency

Issue #104 - 01/17/23
The KPIs Edition

"Measurement is the first step that leads to control and eventually to improvement. If you can't measure something, you can't understand it. If you can't understand it, you can't control it.
If you can't control it, you can't improve it."
- H. James Harrington

Hey there,

KPIs are a set of metrics that measure the performance and success of your business efforts. By tracking these metrics, digital agencies can gain valuable insights into their business and make data-driven decisions to improve their ROI. You need tracking to ensure you get all the opportunities to optimize your campaigns for better results.

The articles below have best practices on key performance indicators (KPIs) and how to use them to drive success and tips on selecting the right KPIs, setting targets, and analyzing data to make data-driven decisions.

Thanks for subscribing, and we look forward to helping you take your performance measurement to the next level.

Last week's newsletter had a 33.9% open rate. The most clicked link was Jobs-to-be-Done | Learn And Apply The Framework.

9 KPIs This Twitter thread from @jordanross8F is a concise overview of the 9 KPIs every agency owner must know.

Top 15 Most Important KPIs for a Digital Marketing Agency in 2022 T
he article on digitalagencynetwork.com delves into the top 15 most crucial KPIs that every agency should be monitoring. From website traffic to lead generation, conversion rates and ROI, this article has got you covered on all the key metrics that matter.

11 Essential KPIs for Creative Agencies
The article also provides valuable insights on how to set goals that align with your agency's objectives, and how to use data to make informed decisions.

Top 50 Marketing KPIs for Businesses and Agencies
Here is a comprehensive guide on the most important KPIs that marketing agencies should be tracking to achieve success.

Digital Marketing KPIs and Metrics: The Ultimate Guide | DashThis
Website traffic, lead generation, conversion rates, and ROI: all metrics that digital marketers should track to measure the performance of their campaigns and track their success.

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Thanks for reading,

Chuck & Peter

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Tools and Tips for Creative & Digital Agencies is a weekly email from Barrel about things that we find useful for digital agencies. If you’ve enjoyed this edition, please consider forwarding it to a friend. If you’re reading it for the first time, consider subscribing (it’s free!).

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