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THIS WEEK'S TAKE-AWAYS
How retailers and shoppers have responded to the challenges of 2022
Just as the pandemic-led disruption started to subside at the beginning of 2022, the Russian invasion of Ukraine in late February has shaken Europe, and impacted economies and societies worldwide. There is no doubt, retail has also experienced a …
Cross, Trends
The great reshuffling of shoppers
The term is being used to describe employees, but “The Great Reshuffling” could also describe consumer behavior over the past few years. Many people have tried new brands during the pandemic or shifted away from brands they were previously loyal to …
Customer Behaviour, Stats, Trends
How to make direct mail as disruptive and effective as digital
Research shows that people have always loved direct mail — it’s personal, memorable, and shareable.That said, direct mail needs to keep evolving to meet the new standards of relevance and engagement that consumers get through digital channels.When …
Food For Thought, Marketing, Trends
What matters to today's consumer 2023
In last year’s first edition of our annual research series, What matters to today’s consumer, we found that consumer sentiment and expectations had shifted dramatically over the preceding 18 months. In this year’s edition, we see many of the same …
Customer Behaviour, Trends
The consumer trends index 2023
Understanding customers and meeting them where they’re at is everything. For years, we’ve invested in the Consumer Trends Index (CTI) to bring the voice of the customer to life. It is our goal at Marigold to help our customers understand their …
Cross Border, Customer Behaviour, Loyalty, Personalization, Privacy, Stats, Trends
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