Well, there's no harm in checking out the source of the scent, I think to myself as I begin to look around. I see the aroma's source, a solitary kiosk tucked away at the street's corner, and walk up to it.
But the displayed price instantly stops me in my tracks.
I am familiar with the cost of doughnuts, but this seemed much higher. I wondered if the vendor, being the only doughnut seller in the area, was trying to exploit the limited supply.
And my thoughts immediately jump to how pricing works in Business Heroes.
Some customers are more sensitive to the price of burgers than others. Students, Parents, and Staffs, for instance, have lower disposable incomes compared to the other segments. For them, affordability/price is a big part of the buying decision.
Other factors that influence buying decisions in the game are:
- Time of day
- How appealing the Stand looks
- The food and service quality of the Stand
- Brand popularity of the business