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Last month, our team celebrated a significant milestone - our PSBX 6th-year anniversary! It's been an exciting 6 years. We have been honoured with great projects and wonderful collaborations.  With so much growth and change over the past few years, I’m most proud of our team’s focus and care for our client partners. Thank you to our clients for saying yes to our team and for allowing us to do our best work every day. Thank you to our incredible PSBX team for bringing our approach and vision to life through everything you do.

We welcome February with so much love and positivity. Are you celebrating with your significant other or enjoying yourself on your own? We are looking at what audiences are thinking and planning this month. Keep scrolling for more!

We’re constantly working to improve and since our last newsletter, our team has been busy with exciting projects and has welcomed a new member to our creative team. Happy February! We are thinking about 💖 and wishing you well. 

UNDER THE HOOD 

(What We're Working On)
#CANADAWEWANT 2023 NATIONAL PRESENTATIONS 📝🧠

The #CanadaWeWant 2023 is back! Presented by RBC Future Launch in collaboration with EnsembleCo, The Students Commission of Canada will bring youth together from across Canada to discuss today’s most pressing issues and ideas that will shape the Canada We Want.

Coming March 6th, 2023 – Mark your calendars and register either in-person or virtually. 
PSBX Thinking: Valentine's Day Trends in Canada 💖

Our team has done research on Valentine's Day trends in Canada 💖🛍️

We observed some interesting findings about how much Canadians are willing to spend this year and what they want to buy. 
Find out more about it from our Linkedin post.
Don't let the winter blues get to you ❄️❄️❄️

Our friends at Easy Mondays got you covered with their cozy sweatshirts made from lightweight Italian fleece, handcrafted in Portugal. 👕 Easy Mondays is committed to making clothes that just feel good.

Visit easymondays.ca and use EASY15 on checkout for an easy win!

ON OUR RADAR 🔦

(What Got Us Thinking)
The Vibecession: The Self-Fulfilling Prophecy 📈

The only certainty is uncertainty, the only conviction is the lack thereof, and the only path forward is with a blindfold. Jerome Powell said at the meeting - “We understand better how little we understand inflation” and I think that encapsulates monetary policy (and a lot of other things) well right now.
Consumer Products Outlook: Pursuing Growth in Challenging Times 🛒🛍️

Profitable growth leaders are making investments that will help them adapt to changing consumer needs while creatively approaching transformation. 
From The Mind To The Heart: Advancing Equity In Corporate Social Investment 🧠❤️

From the Mind to the Heart is the first research in Canada to explore the influence of justice, access, inclusion, diversity, and equity (JAIDE) within the corporate community investment profession, and the beliefs, culture, and practices that inhibit or enable equity within corporate nonprofit partnerships.

In an effort to support Imagine Canada's outreach efforts,  EnsembleCO will produce a virtual recording with a panel providing insights into the research study which can be shared with Imagine Canada's membership base. Stay tuned.

WHAT WE'RE UP TO 🔦

(Celebrating Our Team)
PSBX Celebrates 6th-Year Anniversary! 🎉🎉🎉

Thank you to everyone who has been a part of our journey and for always pushing us to do our best work. Cheers to 6 more years! 
We’re excited to welcome Ted Nguyen to the team! 🎉🎉🎉

Thien joins us as a creative intern and will be working closely with our creative team ✏️ Thien has worked in the marketing field, focusing primarily on strategies. Seneca's Advertising Program did change the course of his career, as he is now pursuing a career in creative advertising.

We're glad you're part of the team, Thien and we're so excited to have you. Welcome!
PSBX Virtual Lunch 🧆💻

Last month we had our first virtual lunch of 2023. Baron took us on a culinary journey to recreate the entire experience of dining at a deli and trying all the mouthwatering dishes Jewish culture has to offer.

Find out more about the spread on our Linkedin post.  Next up... Vietnam! Ted Nguyen Shoutout to Dave from Dave's Genuine Deli for this delicious meal! 🎉🎉🎉
New PSBX Varsity Jacket! 😎

We had a lot of fun designing these jackets and are so happy with the end product. 
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PSBX · WFA · Toronto, On M6C 3C2 · Canada

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