Today's trust tip: Take special care with coverage of police violence and protests
Hi there. Joy here.
Before I get started, here's a note about our process: In putting together this post, we pulled from resources we’ve published, added wisdom shared by journalists and addressed frustrations we’ve seen from news consumers. We also were mindful of the lack of racial diversity on our small team and are grateful to our partners at the American Press Institute for reviewing it and contributing suggestions.
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Each time we’re faced with incidents of police brutality and resulting protests, journalists must make careful decisions about how to accurately and respectfully document events while also mitigating harm — harm to the staff, to the families and people directly involved, and to the community at large.
Those decisions are — and should feel — high stakes. They can have a big impact, and we should take them seriously. Making choices with thoughtfulness, integrity and transparency can help us show care for our communities. It can also help us set ourselves apart in a media landscape full of information outlets more focused on shock value than on the gravity of their responsibilities.
Take care with your colleagues. You cannot thoughtfully work to earn the trust of your community if you do not also work to earn the trust of your staff. A request of a colleague to watch a violent video or to be fully present with a grieving community should not be treated casually. And it should be accompanied by resources to help them process the potentially traumatic experience. The Dart Center and the International Women's Media Foundation are a good place to start, as is this piece about care as a core tenet of journalism.
Help your community navigate the news. Make sure you don’t surprise anyone with violent or graphic footage. If you run it, put it behind a content warning. Also, remind people that it’s okay NOT to watch the video, as Capital B did. And give them tips for how to filter it out of their feeds and searches, as the Memphis Commercial Appeal did before the video was released.
Accept and respect that you’re part of “the media.” That’s a big umbrella, and you fall under it. You can't fix it all, but you CAN work to demonstrate your own mission and process in a way that earns trust. Take time to do it, with potential sources and in your coverage.
If you face community criticism about your coverage, pay close attention. Listen deeply to learn how you might be causing harm or missing part of the story. If you’re hearing feedback or pushback that is uncomfortable, try to lean into it. It might not all necessitate a change in your coverage, but at least it will help you understand perceptions of your work. Do what you can in the moment, and then circle back when you’re out of breaking news mode. (Related resource: Use this community listening guide to gain insight into mistrust.)
Example: In the summer of 2020, WCPO’s former news director Mike Canan took time to explain how his newsroom was working to cover racial justice protests. In the video at the top of the page, he also showed humility and responsiveness in the face of audience criticism, agreeing on air about what he wishes they’d done differently in their coverage.
Take extra care when seeking interviews. In some cases, you might be asking people to relive trauma. And while it might not feel fair or warranted to you, it’s rational for people to see you as part of the problem and to be wary of whether it’s smart to open their lives up to you. If they’re mad because of how they see the video being played on cable news, for example, you have to earn the right to be seen as different from that.
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