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INDUSTRY INSIGHTS

Why you need to create content for after the sale
Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. This is especially true in a post-pandemic world. The changes and ...
Industry Insights Blog
14 Types of social media marketers should know
If you want to improve your social media marketing strategy, you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You ...
Industry Insights Blog
Nestlé’s global marketing strategy
Digital transformation is a journey, not a destination. While every journey will be different, we can learn from leading brands as they advance their digital maturity. Here, Nestlé’s Global CMO, Aude Gandon, takes us through the company’s approach to global digital marketing. Staying relevant in today’s dynamic environment requires embracing constant change. And as Nestlé’s ...
Industry Insights Blog
Five must-haves of a conversion worthy ecommerce website
It doesn’t matter how good the rest of your site is, if the commercial pages are poor then you may be throwing leads away. By many estimates, there are over twelve million ecommerce websites on the internet. That’s a lot of online stores, covering a lot of different niches. Getting traffic to these sites is one ...
Industry Insights Blog
7 pillars of effective ecommerce customer service
A generation ago, when you wanted to sell something, you open a store and advertise to attract customers. You train your team to provide excellent customer service. And then you follow up with offers in hopes of drawing customers back to you. Today, millions of consumers buy online instead of walking into a store, where ...
Industry Insights Blog
How to sell on TikTok in 2023
To sell or not to sell on TikTok? That is the question many brands still ask themselves. But here is what you need to know: TikTok has taken over the internet and if you want your brand to be relevant and reach the younger generations you need to be present on this marketing channel. In case ...
Industry Insights Blog
What defines a quality content marketing strategy
Not all content marketing is created equal. In fact, in a world where every brand is creating content, quality content marketing can feel hard to find. That’s because it takes a concerted, extended effort. But the ROI on a strategy that works is undeniable — brands that do best at content marketing earn higher visibility, engage ...
Industry Insights Blog
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