How to build a podcast network
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Hello and a big welcome to our new subscribers from La Vanguardia, iNews, NTM Media, MDIF, and many others.
The New York Times reported last week on “frost settling over the once sizzling podcast industry” – in the wake of advertising slowdown and recession fears in the United States, publishers have become more cautious in funding new projects.
In Europe, though, the podcast industry hasn’t been as awash in “dumb money” in the first place, and there’s much more room to grow.
In recent months The Fix’s Dávid Tvrdoň has been figuring out how to build a podcast network in Slovakia from scratch (but with his and his partner Matej Ohrablo’s previous experience of helping build the podcast network of Denník SME, one of the biggest Slovakian publishers).
Some of the early lessons include:
- how to find a thematic niche (education has proved the best fit);
- how to find audience (YouTube and Instagram are the biggest drivers);
- how to figure out the best monetisation strategy (selling ads directly is the most promising strategy so far, and there’s potential in building the company’s own podcast studio).
The venture is still at the early stages, so some things will work out and some probably won’t. Read the full article on The Fix’s website and stay tuned to follow along.
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Open Coesione and Kohesio: how to use open data for journalism
Alberto Puliafito
Tracking EU fundings, telling stories, showing what it’s working and what’s not could have a positive impact on society
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What’s your media job: Events Manager
Hleb Liapeika
Interview with Tamara Novel, Events Manager at EURACTIV
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The case for constructive journalism amidst Russia’s invasion of Ukraine
Amélie Reichmuth
New report from Germany shows how better war coverage can engage audiences
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How Russian regional media are trying to keep journalism values alive
Veronica Snoj
Stories of three regional media projects, from the Siberia to the Belgorod region bordering Ukraine
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French newsletter Bulletin managed to turn a section of their newsletter into a book, making a solid profit. Médianes spoke with Bulletin’s founder about the experience – how the product came about, why he chose to self-publish the book and what’s been his approach to promotion ( republished in English by Inbox Collective). |
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One corner of diversity in the media sector that doesn’t get much attention is the obstacles faced by non-native English speakers. Italian-born broadcaster Barbara Serra reflects on her experience advancing in British media as a second-language English journalist.
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A new document leak sheds light on how the Kremlin’s censorship machine is policing the internet in Russia – and even Belarus. Belarusian hacktivist group Cyber Partisans hacked the Main Radio Frequency Centre (GRFC), an organisation that employs some 1000 people and is part of Roskomnadzor, the Russian government censorship agency. The documents show the scale of GRFC’s daily monitoring of the internet to scan for “protest mood” and for negative sentiment concerning Vladimir Putin personally (and particularly messages concerning his health).
GRFC is also developing its artificial intelligence systems to monitor the internet more efficiently, aiming to build a sophisticated censorship system on par with the Chinese one. The agency apparently cooperates with Yandex, Russia’s tech giant that operates the country’s most popular search engine system. Interestingly, the documents also show that Roskomnadzor also censors internet publications in Belarus, formally outside the Russian government’s jurisdiction. |
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The scandal over Richard Sharp’s appointment as chair of the BBC has escalated over the past week, with growing calls for his resignation over a potential ethics breach in the process of his appointment. According to allegations reported in January, Sharp helped Boris Johnson, prime minister at the time, secure a loan shortly before his appointment in early 2021 by introducing businessman Sam Blyth to Johnson’s office.
The report by a parliamentary committee published last Sunday argues that “Sharp made significant errors of judgment in failing to disclose his involvement in the loan”, as The Guardian summarises. The opposition Labour party followed up to say that Sharp’s position as BBC chair is “increasingly untenable”. Sharp has apologised for not disclosing the information during his pre-appointment hearing but says that there was no conflict of interest in the process of his appointment. |
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Opportunities and deadlines
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Less than two weeks until The Publishing Show 2023
Time is running out to book your free pass for The Publishing Show, taking place 1-2 March 2023 at ExCeL London. You can attend over 60 content sessions with over 100 speakers, including senior staff from News UK, New Scientist, Football Co, Channel 4 and Hello.
With four content streams, discover the key trends you need to be aware of for the year ahead. Sessions include panels, fireside chats, presentations and demonstrations. View the full conference agenda here.
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Empowering the Truth Global Summit. Journalists, fact-checkers and others are encouraged to join the conference focusing on how to present factual content and fight disinformation. There will be multiple online sessions with an in-person event in Budapest.
More info: http://bit.ly/3xud4nt
When: March 2-30
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Creative Europe Programme: Journalism partnerships. The European Commission opened a call for a funding opportunity to stimulate innovation in journalism. The grant will support civil society organisations and focus on news media sectors related to the local/regional media, independent investigative journalism, and organisations delivering public interest news. Activities must actively provide support in a minimum of four European Union countries.
More info: http://bit.ly/3xsWKmX
Deadline: April 27
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Local Cross-Border Journalism Grant. Journalismfund.eu is accepting proposals to support cross-border collaboration in local investigative projects. Financial support and training will be available.
More info: http://bit.ly/3YKjDOM
Deadline: March 16
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Programme Manager. The Economist is looking for a programme manager for the EuroFinance events business. You will be responsible for managing communications and logistics that lead up to the event. The position is based in London, with the possibility of hybrid work.
More info: https://bit.ly/3YYt0Kr
Deadline: Open till filled
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Account Executive. Politico Pro will hire a candidate for the position of account executive. The primary responsibility for the position is managing existing subscriber accounts. 3-5 years of professional experience in B2B sales or account management is required. The position is based in Brussels.
More info: http://bit.ly/3YWDr1c
Deadline: Open till filled
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Marketing Executive, Commercial Marketing. The Financial Times is looking for a professional for the role of marketing executive, to support the advertising sales team. The responsibilities include but are not limited to creating market-leading sales materials, like media kits, credential decks, and case studies. The position is based in London.
More info: https://bit.ly/3EhYDa1
Deadline: Open till filled
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