MAKING A KEY FASHION STATEMENT

Spanish house Novia d’Art knows how to get the message over – to the retailers who recognise superlative quality and adventurous design, and the brides who want film-star features.

European Bridal Week, northern Europe’s biggest specialist bridal trade expo, which this year incorporates Interbride for the first time, is where the house will showcase its 2024 collection to the many thousands of prestigious visiting retailers. And when it comes to carrying its design message to brides-to-be starting the search for their dream dress, Instagram is the company’s first choice to spread the word about its stunning collections of hand-crafted dresses.

At EBW, some 100 new gowns will go on show, each with the Novia d’Art signature that combines romance and a new-wave sense of chic. The story is one of easy-going silhouettes, high waists, ivory with nude combinations, romantic transparencies that move and float, princess cuts designed to flatter. The newest fabrics in the collection have a shine about them – the satins are a design dream. Best of all, every dress can be customised, so a bride can become involved in the final look.

COOL GUYS

Groomswear has long been a special feature at EBW, bringing together the big names that have something to say. There are extraordinary brands with a sense of bravado that continue to push boundaries and move in new directions not only in cut and colour, fabric and fit, but in the way each composition introduces a design surprise in its highlights.

Look out for labels like Club of Gents, which introduces glamour into the equation, Arax Gazzo for its bold reinterpretations of the classics, Cleofe Finati where silk is a special feature, Carl Gross, whose story is one of Italian style coupled with German precision tailoring, Kastell with its impressive three-generation pedigree, Torre, from Portugal, where the colours are stunning, and Wilvorst, which includes a message of sustainability.

See the best of the best at European Bridal Week, 1-3 April, Messe Essen. Get prepared for your three day trip to European Bridal Week and check out the exhibitor list on our website here: Brands 2023

Make sure you are registering for European Bridal Week 2023. Follow this REGISTRATION LINK and secure your entrance ticket today for a show which is going far beyond the typical trade show experience.