EUROPEAN BRIDAL WEEK… 
AN INTERNATIONAL GATHERING

Top retailers want top names and the association with internationally acclaimed labels. During European Bridal Week, that is precisely what they will find – the biggest ever collective of fine brands from the key design houses who understand market needs as well as consumer wants. There will be over 500 collections launching at Messe Essen – 1-3 April – and many thousands of show visitors who see this exhibition as the one that will stand out in the buying year.

 

Bringing 180 new styles to EBW, plus best-selling carry-overs from its portfolio, puts Allure Bridals on a stage of its own. The latest offerings from this long-established US family-run business, include floral and botanical laces and also those with marine and celestial influences. The labels to look out for are the flagship Allure Bridals with its clean lines, vintage laces and secure corsetry; Allure Couture which is all about high-fashion runaway glamour; Allure Romance where the focus is on great looks at the best price;

Madison James, designed for the free-thinking bride who is an ardent social media follower; the boho Wilderly, and ultra-chic Abella. If retailers are looking for a wealth of choice, this house will delight them.


 

GBS Herve Paris is putting the final touches into the sparkling new line up created for the bride who is like a wildflower; beautiful, fearless, and free. And you know instantly, from that description, what to expect – gowns that are romantic, innovative and always original. There are beautiful laced bodices combined with soft flowy skirts, deep necklines and plunging backs, with glorious embellishments that complete the story with delicate, intricate embroideries and small sequins that add a subtle sparkle. The dresses exude elegance but with a girlish allure and a modern twist. When it comes to those all-important detachables, GBS Herve Paris has a wardrobe of good looks including sleeve options that create an additional look – two for one! 


 

Don’t forget to register for European Bridal Week 2023. Follow this REGISTRATION LINK and secure your entrance ticket today for a show which is going far beyond the typical trade show experience.