February 15, 2023
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Deceit and Fake Journalism: Beware, You’re Always on the Record
By Howard Fencl, Hennes Communications
Accuracy in Media (AIM), a conservative media watchdog group, has embarked on an ethically questionable undercover campaign, gleefully hoodwinking school officials into controversial “gotcha” curriculum conversations, all the while rolling hidden cameras. In this article, learn who is doing this, why they're doing this - and what you need to know so that your school district or other organization isn't caught up in AIM's sting.
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Mastering the Zoom Apology
By Bruce Hennes & Nora Jacobs
Hennes Communications
You have to apologize or speak about something very important. The stakes are high – and the apology is going to have to be done using Zoom or another virtual platform. Under any circumstance, delivering an effective apology can be a daunting experience. It involves conveying the right words, in the right tone of voice, with the right facial expression. It requires authenticity combined with the ability to convince the individual (or group) you’re apologizing to that you really mean what you say — and that you are really sorry.
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Grading Memphis PD’s Communication: Better Than Some, But Not Perfect
One of many things under scrutiny in the killing of Tyre Nichols is how the Memphis Police Department (MPD) communicated in its initial press release and police report. Critics charge there were gross mischaracterizations of what occurred. Moreover, they contrast with bodycam video and other footage of Mr. Nichols’s beating.
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Preparing to Announce Layoffs in a Virtual Meeting
Alongside meetings, job interviews, and even social events, layoffs have entered the virtual era. It was, after all, inevitable. In a recent McKinsey study, 35 percent of respondents reported that they were able to work remotely full time. Logic follows that when someone works remotely, they can be laid off remotely, too.
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In a PR Crisis, Admit the Truth Now or Pay The Price Later
In the PR business, unsuccessful cover-ups have brought many entities massive negative media coverage. Years later, the National Football League, Boeing, Wells Fargo and Volkswagen remain excellent examples of entities that brought trouble on themselves when they tried hiding certain difficult facts.
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Explainer: What Does ‘Off the Record’ Mean?
“Off the record” is a phrase that can be used by a journalist or communicator during an interview or conversation. You've heard it used hundreds of times on television or in the movies - but do you really know what it means, when you can use it and when it's too late to use it?
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Adding Self-Awareness, Compassion to the Crisis Toolkit
In May of 2010, BP’s then-CEO, Tony Hayward, uttered what must’ve become one of the most infamous phrases in the annals of crisis communications: “There is no one who wants this over more than I do. I would like my life back.” Said in the aftermath of the Deepwater Horizon oil spill, these remarks felt unforgivably self-centered and tone-deaf. This is far from what any senior crisis counselor would want to hear coming from the lips of their CEO.
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How to Keep a Change From Becoming a Crisis
Any change — in leadership, processes, strategic direction, or human resources — has the potential to rattle staff, vendors and customers, even if the change ultimately will benefit them all. Humans, by nature, just don’t like change. But handled with care, a change can burnish your reputation instead of leaving it with a blemish, and ultimately leave you stronger than before.
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Now Streaming: Crisis in the Documentary Era
Considering the time spent binge-watching TV increased dramatically due to the global pandemic, there are captive viewers around the world eagerly anticipating the next talked-about documentary or multipart docuseries. And the engaging, dynamic style of the end product has the potential to make an impact: The leading documentary is poignantly scored, with dynamic visuals and a strategically interwoven narrative that can bring an audience to its knees—and your company’s reputation right along with it.
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Our Upcoming Seminars In Case You Missed It
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2/16/23 N.E. Ohio Law Directors Association
2/17/23 Ohio State Bar Assoc. Leadership Academy
3/7/23 Aging Seniors Network East
3/21/23 Library of Michigan
3/30/23 Cleveland Devel. Corp. Leadership Program
3/31/23 National School Boards Association
4/1/23 National School Boards Association
4/1/23 Consortium of State School Bd. Assoc's.
4/15/23 Neighborhood Leadership Devel. Program
5/3/23 Highland-Fayette-Clinton Safety Council
5/16/23 Library of Michigan
5/22/23 Ohio Health Care Association
5/23/23 Winding River Mg. Partner Bootcamp
5/24/23 Ohio Health Care Association
6/12/23 Texas Health Care Association
6/14/23 Orrville Safety Council
6/21/23 Ohio Mayors Association
8/18/23 Coll. of Urban Affairs, Cleveland State Univ.
10/18/23 Ohio Municipal League
11/6/23 Ohio Assisted Living Associaiton
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7 Questions to Ask Before Hiring a Crisis Communications Firm
By Bruce Hennes, Hennes Communications
Almost every PR firm in the world now claims to offer crisis communications services — even if the firm doesn’t truly have experienced professionals on staff to deliver those services. Here are seven simple questions you must ask before hiring a "crisis comm" firm.
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