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Latest customer insights available now from Eighty20


The latest MAPS, plus a number of other leading South African consumer datasets, are now available on the Eighty20 Data Portal.

Several new and exciting datasets are available, giving businesses access to a range of insights to help them better understand and engage with South African consumers. In particular, two surveys, FUSION22 and Roots, give marketers a much clearer idea of the impact of Covid on consumer behaviour.
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New data available on our Data Portal

MAPS February 2023 release (Fieldwork July 2021 - June 2022) - The full dataset is only available to MAPS subscribers, however we are able to give clients limited access on a pay-as-you-go basis. Contact us if you would like these insights. Two reasons you should use MAPS:

  • The only independently audited nationally representative survey of adult South Africans 
  • A definitive source for understanding how South African customers interact with thousands of brands

FUSION22 - Available to all Data Portal subscribers, this unique dataset fuses a number of leading surveys to provide an invaluable tool for marketing and media professionals. Two reasons you should use FUSION22:

  • Links radio and television viewership with customer brand and product preferences, demographics and psychographics
  • Provides a dedicated view of digital behaviour, including internet, streaming and social media usage

FinScope 2022 - FinScope is available to syndicate members and is designed to facilitate an understanding of the informal financial services market. Two reasons you should use FinScope:

  • Provides rich insights into the financial services issues facing South Africans, including banking, insurance, credit and savings
  • Gives insights into the attitudes that drive consumer adoption and usage of financial services

Data coming soon

ROOTS 8.0 will be available to Data Portal subscribers later in February. Roots surveys nearly 100 urban communities in South Africa, providing a detailed view of retail and other behaviours at an area level.

Other datasets to watch out for are the Labour Force Survey Q4 2022 in February and the Census 2022 to be released in quarter three.
Read more here

Super charge your market research

Eighty20 Data Portal 

South Africa’s leading market research portal to access MAPS, plus a wide range of other consumer and market datasets (READ, Roots, IES, etc.) The Data Portal enables you to:

If you would like more information on Eighty20's consumer research and analytics services, please call us on +27 (021) 461 8020 or
click here to email us

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At Eighty20 we are passionate about helping our clients use data properly
to create value, by leveraging our unique combination of strategic,
analytics and research capabilities

Tel: 021 461 8020 | www.eighty20.co.za

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