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What Today's Destination Wedding Couples Want
The destination wedding client continues to evolve. From where they want to stay and how they're planning their events (using more digital/social/video than ever!) to the number of guests they're including and the level of personalization they want to showcase. We will uncover who the current client is, how they're making their buying decisions, and what their goals are for their events so you can serve them to the best of your ability! And in the end - make more money doing it! This presentation will include current market stats, buying behaviors, insight into client needs and trends that impact the industry and the vendors who serve it.
Learning Objectives:
- Insight into the current destination wedding client's buying decisions.
- Knowledge of how to position your property, business or service to properly serve today's destination wedding couple.
- Ability to market your business in a way that will gain the right kinds of clients.
- Tools to leverage not only the destination wedding but the events surrounding it to give clients what they want while at the same time maximizing your company's bottom line.
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